Spruceland Save-On-Foods Opens Wine Department
Prince George, B.C. – The first grocery store to offer wine on its shelves in northern British Columbia was celebrated in Prince George this afternoon.
Spruceland’s Save-On-Foods is the grocery chain’s tenth store province-wide to offer a selection of over 900 varieties of BC wine. It’s also its only location to offer wine in Prince George
It has partnered with more than 150 wineries across the province to put their BC VQA wine on shelves since the provincial government changed its liquor license policy back in 2015.
“Save-On-Foods is proud to bring this choice to customers in Prince George,” said Jamie Nelson, senior vice president, retail operations. “We’re very grateful to the government for recognizing that carrying high quality BC wines, with groceries people buy, provides a level of convenience the public clearly wants.”
Richmond-Steveston MLA John Yap, Parliamentary Secretary for Liquor Reform Policy, noted the change has been met with success elsewhere and is expecting the same here.
“I’ve seen first hand how this model works so well and has taken off in other parts of the province. And here in Prince George I have no doubt that this will be yet another success.”
He says additional updates to the government’s Liquor Reform Policy have also included:
- Introducing happy hour.
- Allowing wineries, craft brewers and distillers to offer their products at stores and restaurants to sample them before purchasing them.
- Allowing wineries, craft brewers and distillers to sell their products at farmers’ markets.
When it comes to alcohol in liquor stores he says there are two models that are available to grocers: one is having a license to offer wine on shelves like the Save-On-Food’s store at Spruceland.
Yap says another of his recommendations is the concept of having an actual liquor store within a grocery store that can offer all liquor products, be it wine, beer or spirits.
“We’re anticipating as grocers figure out which markets they would like to offer full service liquor, we will start seeing it.”