Skip the Booze in October
Prince George, B.C. – It’s called “Sober October” a campaign by the Canadian Cancer Society aimed at raising funds and highlighting the links between alcohol and cancer.Studies have linked alcohol to increased risk of developing a number of different types of cancers says Margaret Jones Bricker of the Canadian Cancer Society’s BC/ Yukon office in Prince George “Alcohol actually increases your risk of developing breast cancer, colon cancer, esophageal cancer, larynx , liver, mouth and pharynx cancers.The less alcohol you drink, the more you reduce your risk.”
Sober in October calls on folks to pledge to stay clear of alcohol for the whole month, and to get family and friends to support the effort through cash pledges for the individual’s effort. “People can go online to register to being alcohol free for the month of October” But Jones-Bricker says if someone decides they can’t possibly go through the whole month without imbibing, the challenge allows a person to pledge to being allowed to have a drink on the weekend. “It’s committing to being aware of alcohol and gives you a way to become aware of your consumption of alcohol.”
It’s an honour system, as there is no way to confirm if someone has slipped and sipped during the month.
The link between alcohol and cancer was documented in a study in 1988, and other studies have confirmed those initial findings. Yet, unlike cigarettes, there is no warning label on products that contain alcohol ” That point is very well take, that’s an area where we have expressed a concern. Is it an area for advocacy in the future? Very likely it is. It’s one of those things like tobacco, where it takes a while to gain momentum. The more people who are aware, the more they may be willing to advocate to bring about change.”
Dollars raised through the Sober in October program will be used for cancer prevention initiatives. If you are interested in signing up for the campaign, click here.