YXS Marks Canada’s 150th Birthday
Prince George, B.C. – Canada is getting set to celebrate a special birthday this summer and YXS is doing what it can to help raise awareness.
“So, 2017 marks Canada’s 150th birthday and we thought it was a great way to add some pageantry to our terminal,” says marketing and communications manager Lindsay Cotter. “So, over the next couple of days you’ll see some new decals around the terminal, just celebrating Canada’s 150th.”
She says it was all initiated by the federal government to help promote Canada and they decided to jump on board.
“We felt it was important. We have a little bit of money every year set aside for pageantry. So, this year we felt it was appropriate to really celebrate Canada’s 150th birthday and we felt let’s get our money’s worth and get everything up as soon as we can for January. So, all the decals will be showcased for the whole year.”
Cotter says work started New Year’s Day with a flag raising and today Trim Line Graphics and Signs is continuing that work installing decals in the arrival and departure areas of the terminal.
So far, she says feedback from YXS visitors has been positive.
“In the few days that we have had the decals up we have had a few people ask ‘what is Canada’s 150?’ So, if we can do our part and educate people that it’s our 150th birthday, a major milestone, then it’s well worth it.”
Cotter also hopes more companies around town will participate like they did during the 2015 Canada Winter Games.
“I know when we did a lot of branding for the Games, we had a lot of companies approach us – where did you get the stuff? How does this work? It’s so fun and festive in here. We received a lot of positive feedback here and we’re expecting the same thing to happen.”
Cotter adds they also plan to celebrate on Canada Day though those plans haven’t been finalized yet.
“We may do something at Lheidli T’enneh Memorial Park. But at minimum we’ll have cake or cupcakes here at the terminal for our guests arriving on July 1.