Council Pulls the Plug on Electronic Sign Request
Prince George, B.C.- An application to have a two sided electronic advertising sign in the BCR has been nixed by Prince George City Council.
The applicant asked for a variance to the City of Prince George Sign Bylaw to allow the sign to be 10.2% of the ground floor area of the principal building. The bylaw only allows signs to be 2% of that floor space. The request also asked to have the actual sign’s size to be increased from 15 square meters to 18.5 square meters, allow an animated sign in a general industrial zone, and increase the maximum number of signs per site from 1 to 4.
The location of the proposed sign is the northeast corner of a building that is located at Railway road and Highway 97.
Administration cites a number of concerns, including impacts to the aesthetics along the 97 corridor, also, the proposed signs would be “adjacent to a driver decision point (i.e. intersection of Railway Road and Highway 97) which has the potential to distract drivers and create a hazardous situation” reads the report from staff.
“It is the corridor, and the rate of speed people are travelling that worries me” said Councillor Susan Scott explaining why she could not support the variance requests.
Mayor Hall says the sign bylaw is “very antiquated” and he looks forward to the bylaw being updated to reflect the new technology available in signage today.
This is the second request for an electronic sign in the BCR this month. At the last meeting of Council, a request by a business in that area was denied. At that time, the City noted such signs were not allowed in industrial areas, and that there are concerns about animated signs being a distraction for drivers on highway 97.