Prince George, B.C. –  The organization   that is in charge of collecting and handling packaging  and paper materials from  your curbside has decided to “re-brand” itself.

Originally known as Multi-Materials BC (MMBC),   it is now  called “RecycleBC”.

“It’s important that we have a clearly defined name so British Columbians understand who we are and what we do,” said Allen Langdon, Managing Director of Recycle BC. “This rebrand is part of an ongoing effort to connect with the public so they recycle more, and recycle correctly. Our new name will help support that goal.”

To kick start the  new era under the new name, Recycle BC has launched a challenge it hopes will get more people talking  and thinking about  the importance of  recycling.

A social media contest has been launched in partnership with the Vancouver Whitecaps.  The contest  calls on residents to share their best recycling photos, tips and ideas on  Instagram, Twitter, Facebook or the RecycleBC.ca website using the hashtag #RecycleBC. Contestants have a chance to win suite tickets for a group of six, or pairs of tickets in monthly draws.

Prince George is one of  156 B.C. communities  participating in the  RecycleBC  program.  The curbside  blue box program   runs  every second week  in conjunction with  garbage pick up  in  the various zones  of the City.

• 97 – Percentage of British Columbians with access to recycling services or depots
• Over 186,000 – Tonnes of materials collected annually
• Over 1,200 – Businesses that financially support the program
• Over 200 – Depots throughout the province
• 156 – Participating communities

Information about residential recycling, including the full list of materials that are accepted, is available at RecycleBC.