Kyle Sampson, PWB’s territory manager for northern, B.C., makes concert announcement this morning – photo 250News

Prince George, B.C. – Pacific Western Brewing announced big plans for its 60^th anniversary celebration this year this morning.

It will start with an adults’ only concert Aug. 12 featuring Trooper, April Wine and local favourites Audio Union in PWB’s parking lot.

Gates will open for the outdoor event at 5:30 p.m. and close with fireworks at 11 p.m. Tickets go on sale this Friday at all four Save-On-Foods locations, Tourism Prince George, PWB’s brewery office and online at Cariboobrewing.com. Tickets cost $40 each.

(Last year’s concert featuring Canadian rockers Honeymoon Suite was sold-out.)

Earlier that day, from 11:30 a.m. to 2:30 p.m. – PWB will host its Annual Open House which will be an all-ages, free event.

The company is also reaffirming its commitment in its anniversary year to plant one million trees to mitigate the devastating impacts of wildfires and the Mountain Pine Beetle infestation and to continue to support and sponsor local events and charities in Prince George and throughout the province.

Since PWB’s Kazuko Komatsu took over the helm of the company 26-years-ago, territory manager Kyle Sampson says there’s also been several firsts for the company.

“The first malt liquor in Canada, first canned beer in B.C., the first dry beer in Canada, the first lager and lime beer, the first organic beer in Canada.”

But for many visitors who come to tour the facility, the fact scenes from the 1983 movie Strange Brew were filmed inside is most impressive.

“All the interior scenes – Bob and Doug Mckenzie were here,” says Sampson. “It’s funny, every time you bring somebody through for a tour, they say ‘are they still here? Are they drinking all the beer? Man, where are they at?’”