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October 27, 2017 6:11 pm

Rock Concert to Help Mark PWB’s 60th Anniversary

Monday, April 3, 2017 @ 9:00 AM

Kyle Sampson, PWB’s territory manager for northern, B.C., makes concert announcement this morning – photo 250News

Prince George, B.C. – Pacific Western Brewing announced big plans for its 60th anniversary celebration this year this morning.

It will start with an adults’ only concert Aug. 12 featuring Trooper, April Wine and local favourites Audio Union in PWB’s parking lot.

Gates will open for the outdoor event at 5:30 p.m. and close with fireworks at 11 p.m. Tickets go on sale this Friday at all four Save-On-Foods locations, Tourism Prince George, PWB’s brewery office and online at Cariboobrewing.com. Tickets cost $40 each.

(Last year’s concert featuring Canadian rockers Honeymoon Suite was sold-out.)

Earlier that day, from 11:30 a.m. to 2:30 p.m. – PWB will host its Annual Open House which will be an all-ages, free event.

The company is also reaffirming its commitment in its anniversary year to plant one million trees to mitigate the devastating impacts of wildfires and the Mountain Pine Beetle infestation and to continue to support and sponsor local events and charities in Prince George and throughout the province.

Since PWB’s Kazuko Komatsu took over the helm of the company 26-years-ago, territory manager Kyle Sampson says there’s also been several firsts for the company.

“The first malt liquor in Canada, first canned beer in B.C., the first dry beer in Canada, the first lager and lime beer, the first organic beer in Canada.”

But for many visitors who come to tour the facility, the fact scenes from the 1983 movie Strange Brew were filmed inside is most impressive.

“All the interior scenes – Bob and Doug Mckenzie were here,” says Sampson. “It’s funny, every time you bring somebody through for a tour, they say ‘are they still here? Are they drinking all the beer? Man, where are they at?’”


Missing info of where the outdoor concert will be held?

    Thanks. My oversight. It’ll take place in PWB’s parking lot.

Trooper and April Wine? I hope they’re serving some geritol along with their beer. :)

    Trooper is a helluva band, as they put the E in energy! Saw them at a motorcycle rally and they put the younger bands to shame! If they got half the zip, they will be entertaining!

Sounds like fun for folks my age! The location was actually mentioned in the second line!

    It was added in after. :)

Bring it inside and I would go, I have had no interest in hanging out in the rain listening to Raise a Little Hell since the late 80’s.

    PWB is a long time, stable employer and good corporate citizen of PG. Congratulations on 60 years and thanks for adding this great celebration to our summer schedule.

    I hope you ignore all negative comments. There will always be a few sad folks out there. An outdoor concert in August – THAT’S JUST CRAZY!

How much are the tickets.. Thx

AAHHHHH. The Whole World’s Goin Crazy…..outdoor concerts and all, beer there too?

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