Mackenzie Unveils New Brand
Mackenzie, B.C. – The District of Mackenzie has finally released the results of its branding initiative.
Launched last spring with an open house, it continued through summer with a public survey and a branding workshop last fall.
The results were made public last week – including a new logo (a stylized version of Morfee Mountain) and a slogan ‘Wild & Free.’
The District also released the results of its survey which highlights Mackenzie’s “relaxed pace of life,” it’s “active outdoor lifestyle, affordable cost of living” and the communities enduring strength of character”
So, why go through the exercise in the first place?
“Basically, it was thought over the years that we needed to come up with a brand,” says Mayor Pat Crook. “We’ve had logos before but this process was above and beyond that.”
He says the goal is to help attract business and new investments to the community.
“Now we have information to market the community and reach out to people and other investors,” says Crook. “Whether it’s tourism or more industry moving to town. Either or.”
He says the District plans to role out and market the new brand over the next few months.
The District budgeted $25,000 for the first phase of the project – which included a community brand, a brand book, and community identity after its consultation period.
Phase two of the plan will cost $36,700 and focus on developing brand elements, creating a marketing and communications strategy and a new website.