Williams Lake, B.C. – Up to 16,000 rodeo fans are expected to descend on Williams Lake for the city’s 91^st annual Stampede this weekend.

President Tim Rolph estimates the rodeo – which kicks off with its first performance at 6:45 tonight – provides a multi-million-dollar boost to the Cariboo community of around 11,000 people.

“About 10 years ago there was an unofficial study done by some UBC students which found the average person spent $180-$200 outside of our event. So, when you’re looking at 16,000 people that’s over $3 million going into the community for the weekend.”

He adds safety of the animals is always a primary concern for organizers.

“We at the Stampede are very rodeo conscious and we are proponents of animal welfare. So, we ensure that the animals here are well cared for, well fed,” says Rolph.

“We have a veterinarian on site everyday and I would say anybody that doesn’t already have a preconceived notion should come down and take a look. We offer free tours Saturday and Sunday morning where people can see all the animals and the equipment used by the cowboys and cowgirls.”

The rodeo wraps up on Sunday.