Wildfire Impact to Tourism Sector Unclear
Prince George, B.C. – When it comes to tourism in B.C. this summer, it is still not clear just how the wildfires are impacting the tourism sector.
Visitor numbers to B.C. for the month of July won’t be available for another couple of months, says Destination BC ‘s Maya Lange “Currently we just have anecdotal information, we are collecting information around the Province, but at this point it’s just anecdotal” .
Lange says so far, numbers of visitors would suggest “We are still on track” for typical numbers, but she says some regions and communities not impacted by fires are feeling the pain .”Some of our regions and communities that may be hundreds of miles away from the impacted areas have reported cancellations from Canada, the U.S. and overseas.”
Yet she says some areas are seeing an up-tick in visitors “Again, anecdotally, we are hearing people are travelling to other areas of the province. Also, so far, the information we are seeing is that tourism numbers are on track, but the data is not in real time, so we are monitoring it week by week but it looks like we are on track without any major significant impact, so we will see how things will play out , but it looks like most trips are being re-routed within the Province.”
Lange says Destination B.C. has been doing what it can to ensure potential tourist have accurate information “so they can make an informed decision.”
From a recovery perspective, Lange says Destination B.C. has a plan “We will ensure impacted areas receive additional marketing support once it is safe and capacity has been established.”