Plan on Value Added Released
By 250 News
Tuesday, March 24, 2009 01:08 PM

Generating More Value from Our Forests, is a 32 page report which is a vision and action plan for further manufacturing.
“We have a tremendous opportunity to strengthen our pulp, softwood and furthermanufacturing sectors and create new high-value products for the changing global economy,” says Forests and Range Minister Pat Bell.
(click on photo at right to access report)
Bell is optimistic about the impact change can have, “By 2020, I believe our forest sector could generate more economic value per hectare of forestland than any other jurisdiction in the world.”
The plan provides a framework to mobilize industry stakeholders, investors, researchers,governments and communities around generating more value from wood and wood residue through furthering manufacturing.
The aim is to increase production capacity for value-added products and build new capacity for next-generation forest products, such as bio-energy and bio-chemicals.
The plan will be supported by the establishment of a Wood Enterprise Centre and a Value forWood Secretariat.
The Wood Enterprise Centre will leverage expertise and resources from existing organizations, research, and academic institutions to expand the use of wood in commercial and institutional construction, facilitate technology transfer, promote training, and expand markets for further-manufactured products.
The Value for Wood Secretariat will provide stakeholders with one-window access to government agencies, leverage public investment, and encourage strategic alliances among businesses, investors and other partners.
Building off the Forestry Roundtable report, the plan notes four strategies:
1 Champion wood first
2 Move innovation from lab to market
3 Right fibre for the right process
4 Promote wood education and culture.
The plan outlines there are some things that need to be done if the plan is to be successful;
Access to Raw Material: more detailed inventory information of under-utilized fibre and mechanisms to facilitate the flow of fibre to further manufacturing are required.
Competitive Processing Capacity: greater wood processing capacity is required to capitalize on further manufacturing growth opportunities.
Market Demand: strategies to better access and strengthen markets are needed to boost demand for higher value products.
Sustained Partnerships: stakeholders identified the need for a ‘one-window’ approach to organize government agencies and ensure coordinated planning and implementation, as well as for disseminating knowledge and strategic information.
“The intent of the plan is to bring people together and focus their efforts on adding value to B.C. forest products,” said BC Wood chair Grant McKinnon. “We have all the pieces of the puzzle – skilled workers, primary manufacturing infrastructure, entrepreneurial value-added sector, talented researchers and world-class forests. Now it’s just a matter of putting all the pieces in place to build an industry that sustains jobs and communities by fully utilizing our forests.”
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Looks like there is an important part missing. Marketing.
Who needs what, where and when? Who are current suppliers? Can we be competitive? How?