Downtown Marketing Plan Coming Together
By 250 News
Harris Consulting has started it's series of stakeholder input sesions to come up with investment ideas and opportunities to pump new life into the downtown area.
The discussion paper being presented to stakeholders, outlines some key issues facing the downtown area. One of the most significant matters is the realization the City's retail "trade area" has a population of about 120 thousand people, not the 250 thousand that has been touted by so many. The larger trade area number, says the report "creates expectations for retail growth in downtown Prince George that simply cannot be met".
other issues outlined include:
-social problems ( crime, loitering)
-lack of attractions
-lack of downtown residents
-not enough retail
-not enough destination functions particularly entertainment
-unattractive and not enough public places
Even with the "issues" that need to be dealt with, the discussion paper is a positive one. It states the challenge is to identify and implement creative stategies for promoting the opportunities in downtown Prince George and attracting investors, developers and businesses to take advantage of the opportunities. Some of the opportunies with "some potential for success" are identified as:
Residential , as future rising house prices, coupled with increasing student and senior populations may fuel a demand for housing that is close to all amenities and public transit.
Commercial: grocery store , farmers market, retail ( if the trade area grows), cinemas, gaming facilities, after hours/entertainment, new hotels, expanded restaurants
Tourism:
Museums, Performing Arts Theatre
Public Sector:
Post Secondary education, government offices
Recreation Related:
Skating rink, fitness facility, community centre
The discussion sessions hope to identify which of these ideas are a good fit for Prince George, how their development should be prioritized, identify other opportunities, how they should be promoted, who should the ideas be promoted to, and who needs to be involved.
The discussion paper is also trying to identify some of the barriers that have prevented development downtown. As one participant noted "It's simple, there's been too much planning by politics and not enough planning by the professionals.Too often, the City's planning department is ignored by the wishes of the Council of the day."
The final Marketing Implementation Plan is expected to be ready early in the new year.
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This man must be stopped!!!!!!!!
How dare he undermine the illusions of so many in this city!!!!!