'Team Torino' Picked to Sell PG At 2006 Winter Olympics
By 250 News
Wednesday, December 07, 2005 08:12 PM

Yes, that's Italy....site of the 2006 Winter Olympics
Five community leaders will be heading to the Winter Olympics in Torino, Italy at the end of February to promote the City.
The price tag to send the local contingent to the Winter Games for seven days is pegged at $38,000.00 -- a bill, City Council agreed to foot back on November 21st.(click here, for earlier story)
The delegation will be led by Mayor Colin Kinsley. Other members of the team are:
-- Gerry Offet, Initiatives Prince George President
-- Tom Madden, the City's Director of Leisure Services
-- Tuppy Hoehn, Pacific Sport and Olympic biathlon competitor
-- Rob Van Adrichem, UNBC's Director of Communications
The group's goals are to promote and market sport hosting for training purposes (looking ahead to the 2010 Winter Olympics), event hosting and trade opportunities in Prince George.
"We have a strong team in place that is eager and capable to promote Prince George's competitive strengths for both training and educational opportunities, " says Mayor Colin Kinsley.
IPG President, Gerry Offet, points out that the City is one of the only communities in B.C. taking the initiative to be on-site in Torino. He says, "The Olympics present a unique opportunity to network with international business and promote sport hosting capacity."
In addition to the city-sponsored delegation, Export North is inviting local industries and businesses to participate in the mission.
Opinion250 is running a special five-part series on the Olympics this week, entitled "5 Days on 5 Rings -- One Man's Opinion", click here to view.
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Companies hire qualified professional sales staff for such purposes.
If I wanted to talk about ice time, weather conditions, accommodations, travel costs, the range of facilities including their specifications and contacts to previous professional users as to satisfaction, etc. etc., one does not send in departmental managers and politicians. One commits specific people who are committed for the next few months to familiarize themselves with who is attending, who should be seen, what will it be which will sway them to PG, what questions they will need answered,etc. etc.
In addition, one needs individuals who can check out communities which may have hosted foreign athletes outside of Torino. Start with the obvious - start with the home teams. Where did the various Canuck Olympians train for Torino, when and why. In addition, they would also know where some of the Olympians from other countries trained.
Can anyone see Gerry Offet, Colin Kinsley, Tom Madden, or Rob van Adrichem doing that sort of research?
This is a junket without a doubt. The wrong people are going to the wrong place at the wrong time.
Of course, we already know the short term outcome - "we have made many contacts; people are eager to visit us in PG in the next year to look at our facilities first hand; a great networking opportunity which showed us that the spin-off opportunities are vast and you can rest assured that we will be getting our share."