What Are We Doing Wrong?
By Ben Meisner
Thursday, July 28, 2005 04:01 AM

Can we blame the weather for the local event failures such as the recently staged folk fest which surely should have been a winner?
Last weekend yet another event, planned and worked over by volunteers, appears to have taken its last breath. It is not alone and we might want to do some soul searching on the issue.
The Air Show taken from Vanderhoof when it was struggling, bit the dust. Strange how the airshow is actually showing some growth in othere centres, such as Ft. St. John.
The Salmon Valley Music festival slipped into the history books and while bad management may have been in some measure the reason for its demise, they're still up and running (and running well I might add) in Merrit.
At one point, we had a very good thing going in a raft race, complete with canoe races and boat races. There was talk at the time of taking a spot in the world Jet boat event. The race (along with the rafts) got a couple of years in and then went bye- bye.
Snow golf, a great idea that is not weather dependent, used to be a hit to the point it received world wide attention. In the years of its hay day, a couple of Hollywood types showed up for the show. So what has been our problem?
When 1000 people attended the folk fest the other weekend, you knew the event was dead.
There were some fine efforts by many volunteers who, even along with one of the sponsors, John Brink of Brink Forest products, made a special trip to Council to try and drum up support from the community.
Other centers such as Calgary, Edmonton and even Abbotsford have had their city's promoted beyond belief.
Somewhere we have dropped the ball, and instead of trying to put the focus on events in our city, we seem content to watch as others spend time and money making sure we are lured away to their respective areas .
That, is one man's opinion.
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Here is a free summer fest in London ... going for 32 years ... Murray McLauchlin, Gary Fjellgaard are the only two names I recognize since I am not a music trivia buff ...
http://www.homecounty.ca
I am sure if we presented a festival for free, it would be a failure eventually as well ...
I suspect this community is cacooning like no other community I know of.
We build enormous number of soccer fields which see 3 months of the year use if that; public arenas which are so money strapped that they must resort to catering to questionable events rather than shows with name stars which too few around here seem to be interested in; the recent visit by a Circus which was held in the civic centre was pathetic and sad to see; we are not interested in downtown because people don't walk; and we can basically roll up the river walk for the same reason.
The closing of George street on an August weekend; Canada day in the park; and the farmer's market still seem to draw a crowd. At least those are the ones I am familar with which cater to a general audience and are not sports related.
How the Cougars are doing for attendance, I do not know, but it would not surprise me if that attendance was going in the same direction as many of the events you cited.
Perhaps one of our UNBC profs would care to suggest a study to explore this issue as a masters thesis for a student or two.