Panel data provided by Madison's Canadian Lumber Reporter.

Local Plymouth/Chrysler/ Dodge Dealership's Ads Questioned

By 250 News

The Director of Licensing for the Motor Dealers Council of British Columbia , says he is following up on concerns being expressed from this area into the advertising of Northland Plymouth Chrysler Motors which is also known as "Northland Dodge Superstore". Earl Manning says the issue has been raised with his office, and he is looking into the matter.

The Motor Dealers Council of British Columbia is an independent organization incorporated under the Societies Act of B.C.  They have a contract with the Provincial government to administer the Motor Deal Act.  Under Provincial Legislation, the Motor Dealers Council has the ability to police advertising in the motor dealership industry. At the same time, Manning confirmed that Northland Plymouth Chrysler was not granted a license to participate in the Mega Auto Sale going on at CN Center because the company has exceeded the number of sales that it can conduct off premises in a three month period.

Manning says under the current legislation, a dealership is only allowed to hold one off premises sale every three months and Northland Plymouth Chrysler had just recently completed a sale on the Wal Mart parking lot. The regulation is there, he said, to prevent car dealers from holding sales in different towns on an ad hock basis confusing the buyers. Northland Plymouth Chrysler he said could not be licensed by the Council because of the regulation which is provided for under the legislation.

Meantime the principle of the company, Brent Marshall, says there exists a lot of politics in the community and the company did not want to attend the Mega sale because they would not be permitted to exceed the 120 cars allowed each dealer. He said “because of the investment of around $40,000 to $ 50,000 dollars we wanted to have more than 120 cars on the lot”.

Ken Leboe, President of the Prince George Automotive Dealers says advertising being carried in the media in his mind is not correct and the question of misleading advertising is being investigated by his group.

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