The Wolf Is Number One in Radio Sweeps

By 250 News

CJCI-" The Wolf"  may have slipped, but  it continues to lead the pack in the radio ratings.  The numbers  show that its loss was its sister station’s (94xfm) gain, giving the Wolf and  94xfm a combined punch of nearly 43% of the market.

The  market shares  in the category "all audiences 12 plus, Monday thru Sunday"  of  commercial  radio stations in Prince George are  as follows:

Station                                    Period                   Share      Gain/Loss

CJCI (The Wolf)                    Spring 2007           21.6%     -7.8%

                                                 Fall      2006           29.4 %      

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94xFM  (CIRX)                      Spring  2007          21.3%    +8.2%

                                                  Fall       2006         13.1%      

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CKDV (CKPG, The Drive)    Spring   2007        14.7%     -0.6%

                                                  Fall        2006        15.3%       

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CKKN (The River)                    Spring   2007        11.4%      +1.%

                                                  Fall        2006        10.4%       

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The result shows the Wolf  in number one spot, followed by 94xfm,  "The Drive" is in third position and "The River"  remains in fourth spot.

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