New Flight Package To Attract Calgarians Launched
By 250 News
Here is the newspaper ad that will be featured in Calgary for two weeks to try and generate new traffic to Prince George
The details of the special flight packages Opinion250 told you about last week, have now been revealed.
The special promotional flights, available now through September 3rd, are being offered to those in Calgary to convince them to “Escape, Discover and Reconnect” with family and friends in the Prince George area.
Initiatives Prince George President Gerry Offet says the promotion is designed to increase traffic to Prince George, and to reconnect family and friends who may have moved to Alberta.
The promotion is not a money maker. With air fare and two nights accommodation for under $400 dollars (the price is $319 plus taxes and a surcharge bringing it to a total of $370.04) the hotels and airlines are not making money on this promo. It is a first phase of a promotional campaign designed to increase use of the airport, and to lead to other possible flights, like a P.G. – Seattle flight, or P.G.- Edmonton . The second phase will be launched in the fall and will promote business activity.
Air Canada Jazz, Tourism Prince George, The City of Prince George, Prince George Airport Authority, and the Ramada, Coast Inn of the North, Four Points Sheraton, and Treasure Cove hotels and Uniglobe Travel, are all involved in the partnership promoting this travel package which also features a website
“We are at the target loads we had expected for the new service of a P.G. to Calgary flight, with flights 68 % full.” says Todd Doherty of the P.G. Airport but he adds “ Actions speak louder than words, and no one has an appetite for a low load factor. We either use it or lose it” .
A two week advertising campaign will be launched in Calgary next week, with a newspaper and radio campaign.
The cost of the advertising campaign is $20,000.00
People who sign up for the special flight will be given a special tour package that is full of pamphlets about different things to see and do in the Prince George area
"We have a great community here" says Gerry Offet, "I don’t think we should be at all shy about encouraging people to come here."
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