Prince George – GoPG (www.GoPG.ca)  is ecstatic about the inquiries coming from Seattle to tour Prince George and Northern B.C.

 

GoPG launched a marketing strategy in May with Horizon Air Prince George to create awareness of the recreation opportunities in Prince George to the Pacific Northwest market.

 

Michelle Clarke, Tourism Manager, says they are getting inquiries for basic information, outdoor activities and general trip planning questions “There were 24,242 hits on the web site in May and 24,055 in June, and 788 entries have been received for the contest promotion. From this we have received approximately 60 direct phone calls. We are thrilled with the response to our advertising strategy – mailing out over 400 packages to visitors interested in learning more about Prince George.”

 

The tourism program is now moving into the second phase of implementation.

 

Phase Two will build on the awareness already established but expand into travel trade and media relationships, trade shows and building detailed itineraries for visitors. New in-bound target audiences include the guide and outfitting sector. Non-traditional media outlets such as Facebook and YouTube will be also be incorporated.

 

“Supported by key stakeholders such as Union of BC Municipalities (UBCM) and Northern BC Tourism, this collaborative initiative will increase the profile of the northern BC experience, says, Vice President – Economic Development, Katherine Scouten. We believe that building a sustainable tourism economy is key to the region’s overall economic diversification.”