Salvation Army Hoping for Final Fundraising Push
Prince George, B.C. – It’s crunch time for the Prince George Salvation Army.
With less than two days to go before the end of its annual fundraising efforts, they remain off pace for both their Kettle and Tree of Lights campaigns.
As of Tuesday morning, the Kettle campaign had raised $209,478 of its $250,000 target, while the Tree of Lights was lagging badly behind it’s goal of $50,000 at just over $21,000.
But business manager Bill Glasgow hasn’t given up hope, at least with the kettles.
“Typically, the last couple of days we get a big push and we’re already starting to see the numbers get bigger, which is a very good sign,” he says. “People are doing their last minute shopping and we normally see a spike of about $10,000 a day to about $13,000 a day.”
Though the Salvation Army is off target for the kettles, Glasgow says they remain ahead of last year’s pace (which raised $223,628).
Sadly, the same can’t be said of the Tree of Lights, which raised $32,972 last year. With that in mind, Glasgow admits he isn’t sure whether or not it has a future.
“It’s been brought up, is this campaign worth it? Because it is a community partnership with several other industries in town so we normally have a debriefing meeting in January and we’ll talk about it.”
Will missing fundraising targets mean having to axe some of programs the Salvation Army administers?
“We try not to axe programs. We try to modify them. That might mean we have to use a lot more volunteers. It makes doing what we do a lot more difficult.”
In the meantime Glasgow says plans are already afoot to help boost numbers next year.
“We’re thinking next year of doing an e-kettle. Basically having it on our website where you can go and make your donations online.”
He says they’ve already rejected the idea of employing debit machines.
“That just opens up a whole new can of worms, security problems and training issues for volunteers. Do they even want to use them?”
And though it’s late in the game, he says they are still looking for kettle volunteers to make up for last minute cancellations.
If you’re interested in helping out, call either 250-596-4673 or 250-961-4029. The campaign ends at 2 pm tomorrow.