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October 28, 2017 12:23 am

Tree of Lights will continue

Thursday, February 4, 2016 @ 1:20 PM

Prince George, B.C. – The final  numbers are in , and although far from the  goal,  the Salvation Army will  keep the Tree of Lights campaign.

treeoflights20152.The annual campaign  calls for  folks to buy a light bulb for $5 dollars,  their donations visible from nearly every vantage point in Prince George, as the Tree  sits atop the Coast Inn of the North.  The most recent campaign wrapped with a grand total of $28,434.98.

That was  well below the  goal of $50 thousand,  and  off the mark from the previous years when  just under $33 thousand had been raised.

The lack lustre  performance of this  campaign  has  the Salvation Army  re-thinking what it can do  to boost  those numbers.   Business Manager Bill Glasgow says it’s a difficult decision “It goes without saying  that it’s an icon that we’ve had.”

He says the campaign will continue to  see a tree on top of the Coast Inn but  is not able to  give further details at this point  on  how they plan to engage the public to  improve the end result,  that’s a matter for  the full  Tree of Lights Committee to decide  “We’re looking at improving the campaign to make it more community worthy”



It is of my opinion. The Sally Ann, needs to connect with the generation between 25 – 45. They continue to target a generation too old. I for one is too tired of seeing the same old campaign to get money. Do something different.

I can still see the tree on top of the Coast Inn… maybe saving it for next year… cost savings lol

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