Townhouse Development Proceeds in Westgate
Prince George, B.C. – A new 36-unit luxury townhouse development has been unveiled for the Westgate subdivision of Prince George.
Promoted as “luxury homes at unbeatable prices”, Ridgestone Villas will offer 2 and 3-bedroom open concept floor plans covering from 1,270 to 1,400 square feet, six appliances, granite countertops, main floor laundry and large attached garage.
Located at 6798 Westgate Avenue, all of the units will have an undeveloped basement and a few will have walk-out basements. The project is located in green space adjacent to an existing residential neighbourhood.
NewRock Developments out of Medicine Hat, Alberta, which has 14 similar developments in Alberta and Saskatchewan, as well as one in Fort St. John, says it contributes to local economies by contracting local trades and services for its projects.
Construction of the Ridgestone Villas is to begin right away, with a show home expected to be ready for viewing by the spring of 2017. An on site sales office is now open and sales of 3-bedroom units in Phase 1 are now underway, with prices starting under $300,000.
NewRock Developments President Cam Ens welcomed Prince George Mayor Lyn Hall to the official ground breaking ceremony and barbecue at the Westgate Avenue site Saturday afternoon. They were joined by Brink Boardwalk Properties Managing Broker Gordon Langer.
Ens says families and children will be welcome in the complex, “it’s an open community, yes,” he says. Pets will be welcome, too. “Yup, certain size animals are allowed, like two cats or dogs if they’re smaller, so no problems with pets.”
Construction is schedule to start immediately. Asked about a completion date for the project Ens said “we’re going to have the show suite open this spring (2017) and the whole project completion will depend on how sales go. We’ve got four phases.”
Ens did not have a figure on how many people would be employed in the construction of the complex. “I don’t, again it’s something we could work out if I talk to my business partner who handles construction. But we will be doing all of our trades locally, that’s always important for us.”
As mentioned Ridgestone Villas is NewRock’s second project in B.C., joining the Fort St John complex. And Ens says there will be more expansion into BC. “In Prince George specifically. Our next project we’d like to do senior bungalows. That would be where we do an age-restricted community specifically designed for the older demographic.”
“The whole city has been built around families and there seems to be a lacking of options for seniors or for the older demographic. We’ve done a couple of projects like that in Lethbridge and Moose Jaw that are specifically designed for seniors and they’ve been very well received, so hopefully we’re going to get something ready for the spring for that.”
Ens says the entire completed Ridgestone Villas project would come in at an estimated $11 million.
Mayor Lyn Hall is pleased to see this development proceed. “Another great project in Prince George and I’m elated about the fact that NewRock Developments have chosen Prince George to give us one of our newest subdivisions.”
Asked if he is welcoming the continued expansion of the city to the west, Hall says “ya, absolutely, from my perspective we’re welcoming the expansion in any direction. When we have developers come to town and they take a look at what’s happening in the west, there’s a great deal of interest because you have the larger box stores that seem to attract different types of development like this. But I think its accessibility too on Highway 16.”
“And one of the things that I would really like to see is this kind of development in the Hart, for example. We’ve talked to a number of people in the Hart area that really would like to see a seniors development or something similar to what NewRock are doing here in Westgate. And so this is an important style of development really in any area of our community.”
Mayor Hall says he’s not that surprised to see an Alberta company building homes here. “I think what we’re seeing is Prince George has a very hot housing market right now, both on a residential perspective, we’ve seen the Riverbend complex, the Marriott. So we’re seeing a lot of developers have confidence in our community and they’re seeing a need for this type of housing.”
“And yes, the developers that are looking at us are obviously our local developers but also out of town. And perhaps some of the downturn in the economy in Alberta is helping B.C., and in this case Prince George the developers look and say well what else can we do. They look across the border and see that we’re in pretty good shape from an economy perspective.”
“We’ve had some very good reports out recently around our growth projections from an economical perspective and so we’re on the map, and we have really sent the message as a council that we’re open for business and we want developers to come and see us.”
Commenting on Mr. Ens’ comment on building a seniors development here Hall says “when this council was sworn in we heard from residents that look, you need to do something to retain seniors here. We work very hard to keep our young folks here with the university and CNC, and there’s good job opportunities. But we want the seniors to stay in Prince George.”
“If you want to go away for a few months every winter great, but we want you to come home. And we heard loud and clear that if you want us to stay we need to have an opportunity to look at a different type of housing market. And that’s the kind of housing market we’re seeing with Riverbend, with NewRock and, as the proponents of NewRock have said they’d like to do something from a seniors perspective, and there’s a huge market for it.”
“So we have a demand and we certainly want to meet the demand and satisfy the seniors around the housing piece.