Kettle Campaign Exceeds Goal
Salvation Army Business Manager Bill Glasgow says the 2016 campaign raised a total of $270,526.00 That is the total of the Tree of Lights and the Kettle campaign .
The amount raised is pretty much on par with last year’s total which was just over $271 thousand.
Glasgow says Friday the 23rd of December was a big day for the campaign, “Friday’s total for the kettles was just under $20 thousand dollars We had a lot of extra help in there, so we are very appreciative of everything the community has done to help us reach our goal.”
He says the Salvation Army was concerned about reaching its goal because of the changes in locations for the kettles and reduced access times at some prime locations, “I knew we could do it, and we had a full schedule ( of volunteers).”
There are challenges though that Glasgow says the Salvation Army is looking to address for future Christmas campaigns. One of the challenges is that many people don’t carry cash, just a debit or credit card. “We are looking at for next year is doing some sort of online kettle campaign or some type of online fill the kettle campaign to join the 21st century.”
“We will be looking for new ways to reach the millennial market” says Glasgow “There is a market out there for millennials who only use plastic or debit and buy things online, so I think that’s something we have to do, because we’ve seen cash donations at some of our regular locations, where you would expect to see a lot of activity, go down because people are just using the debit card.”