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October 30, 2017 4:41 pm

Initiatives Prince George Launches Promotion In Vancouver

Wednesday, July 4, 2012 @ 4:00 AM
Prince George, B.C.- Initiatives Prince George last week unveiled a 12 page promotional feature in BC Business magazine.
The feature on Prince George was written  for IPG by Randall Heidt.  He was formerly an editor with the Prince George Citizen and now Manager of Communications at the College of New Caledonia.
Mayor Shari Green and Heather Oland, CEO of Initiatives PG were on hand for a luncheon in Vancouver last week for the release of the July edition in which the 12 page feature appears.
The feature includes a comment from Mayor Green in which she states that "the business tax ratio in Prince George is one of the lowest in the province at 2.1:1. Vancouver’s tax ratio is 4.32:1 while Kamloops is 3.11:1."
The feature, which starts at  page 197 of the magazine in the "Showcase" section,  starts with a two page ad  by Initiatives Prince George.  The following ten pages promote downtown by showcasing the new luxury hotel, retail and condo building proposed downtown. It also includes the 7.5 million dollar renovation of the Ramada hotel, 3.2 million for the Commonwealth Health Center, and 3.5 million for the new Keg.
Mayor Green says the Revitalization Tax Exemption, a housing  incentive  where $10,000 can be granted for each unit,  as well as attractive leases on City owned land have made investment attractive.
Also featured are the Prince George Airport, UNBC and the College of New Caledonia.
The promotional feature was amongst a group including Radiant Communications, Ruskin Construction, Lapointe Engineering, Canada Place Corp. Houle Electric Ausxenco and the Canadian Mental Health Association.
The promotion piece includes ads from such notable advertisers as Initiatives Prince George, Tourism Prince George, YXS , the Commonwealth Group of Companies , the College of New Caledonia , the Ramada Hotel and Integris Credit Union   
The total cost of the project is not known.

Comments

Oh dear they left the potholes out.

3.5 million for the new Keg. Why–did he buy the whole block.

Adventures of the Hicksy Chics….Part 2

Maybe if they increased the tax ratio they could fix the damn roads.

“The following ten pages promote downtown by showcasing the new luxury hotel, retail and condo building proposed downtown.”

Is that project really going ahead? Isn’t the showcasing a bit premature?

Is the whole focus again only on the downtown? Perhaps the city should try to attract some new industry located out of the bowl? With new industry and many new secure and well paying jobs the development of the downtown would have a much better opportunity of happening naturally.

We really do not know whether that project is going ahead. As with many projects, it is taking longer to take it through a number of stages. They got the street closed. That was a first technical step. I would assume that before any money is spent on the project is that financing is locked in place which would likely depend more on the deal with the hotel than any other single deal.

In addition, in order to sell suites, they have to have a strata titles registered for each which means that they have to have suite plans. The images shown are very preliminary promotional ones. The actual appearance and buildinng configuration can change considerably from that.

When the construction fence goes up, they should have a sales office with suite layouts, finishing material specifications etc. before they can expect serious sales to start. At least, that is the way it works in large urban centres. I do not know how they might approach that in PG.

As far as PG using it as a promotion, why should they not? It is an honest proposal no more or less than in other communities and it has its own life. Hopefully it will be built, but there are no guarantees to this community at this time nor should there be.

BTW, I did not realize there was any significant retail in that building other than a magazine/sundries shop for hotel guests perhaps such as one finds at the Inn and even less so at the Ramada.

middle finger, I like the term “hicksy chics”. Too funny.

I guess I should be happy with the business tax ratio here in PG but having watched our business taxes go up about $1,000 each year, I have trouble with it :P

“I have a dream for PG” never seems to change. How about some real meat! When will they realize that it takes more then just a lot of glitz to premote the City.

It takes real jobs for a City to grow and all we have is natural resourses to do that. And jobs in the resource industry are actualy shrinking. They just dont realize that the global economy is part of the big picture.

what we really need is secondary industry and its being done in other countries like China. And forget tourism PG just cant cut it and never will.
Cheers

I remember the huge hype about a mega development on Quebec Street (?) all the way to First Avenue, with a glass canopy…planned, promoted and advertised by a ‘developer’ (Gaiya?) from California!

Nothing ever came to fruition, but it was a major plank in the mayor’s re-election campaign….just like the promised immediate replacement of the Cameron Street bridge! We all know what happened to that.

Hopefully that planned hotel/condo project has more meat on the bones and real legs to walk on.

If they want to advertise it as if it is already a totally done deal – it’s their decision, of course.

I guess it would be best to see the ad before commenting too much but on the surfuce it sounds a lot like the previous costly attempts to promote our city in Vancouver. All focused on the “investment opportunity” and how average homeowners pay extra so businesses can pay less.

What in fact what we need, is people moving here. For that this strategy is all wrong. Business investors also look at return on investment and right now the market (aside from those in the resource industries) is hotter elsewhere. Why? because people are moving elsehere and consuming.

IPG would be better off spending our tax dollars promoting the city in places like Grande Prairie, Edmonton, Prince Albert, Regina, Brandon, Winnipeg. You get the picture, places where they know what winter is like.

Until people start moving here most efforts targeted on “investors in Vancouver” will yield little results aside from fill for self gererated media and nice photos opts for the “hicksy chics” as noted above.

People will move here if it is safe, the parks are nice, there is a good transportation system, the schools (UNBC) and health care system are good, and air quality is a non issue. It would be best to address these issues before buying big ads in Vancouver magazines.

Of course what has our new mayor and Council done? Just the opposite. They frooze the road budget, gased the environmental department, cut back some of the parks staff and reduced the community policing budget.

BTW why did they include the Province’s ten story wood innovation project? Or has our new mayor failed to get the province to deliver on their $100 million dollar promise?

Congratulations to Mayor Green and ED of IPG Heather Oland for keeping the storyline of PG welcoming and positive..better to rise to a level of greatness and potential that is PG and to showcase the many hidden gems in and around our great City…versus perpetual complaining and advertising about the worsts which does nothing to attract new businesses or bring families to PG.

Good post DNHey. The other approach is to acknowledge and face the problems and challenges in our community rather than pretending they don’t exist… but that’s just my take.

They went all the way to Vancouver for lunch?? What, were they expecting people to line up to talk to them about this? When potential investors actually come to Prince George and see the condition of the city and the streets, they’ll probably take a room in Quesnel or Williams lake in their hasty retreat back home!

Visitors coming to P.G. are taking the message back home of the condition of the streets and the delapitated downtown. Many of them are amazed at how this city could let these things go like they have. It says a lot about the city administration. A town speaks of itself louder with eye appeal than anything else. Tick off visitors with appalling basics and its very hard to win them back.
Its all they will remember and tell their friends about.

In surveys conduted by thr media we have dropped fom #1 to#4 on the crime barometor and we stand near the top in”the worst place to live.”

And then there is the “image”. As suggested the first place to cut is in our parks which are well remembered by the visitors. The green areas along some of our streets are covered with willows and weeds. Looks like a wild west town. And we are trying to sell this idea to those that live in one of the most beautifull cities in Canada
Cheers

“And we are trying to sell this idea to those that live in one of the most beautifull cities in Canada”

So bang on!!! To me it is THE most beautiful city in Canada and one of the most beautiful cities in the world and growing better and better by the year.

Mitch2 is right-on from the point of view of where we need to sell this community and what makes this city livable …… forgetting about some of those who post on here, most people I know would agree that it is the people. And we get that especially from those who have moved away to the Thompson/Okanagan area.

I suspect most of those who have staid here came from that part of Canada that has winter.

Retired-you’ve got it right….PG looks like a weed patch!! We were recently in and around Edmonton and were amazed at how well kept ALL the streets and roads we travelled were groomed. Apparently there the “counties” manage each area….they even manage to clean up the ditches of weeds etc in rural residential areas. PG could learn a few things from them.

A few years ago the site of the Red Cedar Inn across the street from the Bon Voyage was gonna be a dozen houses and a mega huge car lot. Nada. The economy? That two building complex on O’Grady Rd. next to the Shoppers Drug Mart went no where. I doubt the condo complex next to the library will get started. I could be wrong. I will wait. I’d like to see Massey Street re-paved completely.Would be nice if the end of Ospika could be started at Tyner and finished to Marleau Road. I’d like a lot of things.

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