DBIA now Downtown Prince George
(samples of new branding for "Downtown Prince George")
The new “brand” borrows from the 2015 Canada Winter Games design and colour scheme and goes back to the name it had used for a time, “Downtown Prince George.”
The organization went back to calling itself “Downtown Business Improvement Association” (DBIA) in May of 2011.
Downtown Prince George will be making a presentation to Prince George City Council this evening, asking for approval of the 2014 budget and for a letter of support for an application to the Northern Development Initiative Trust for a grant.
The grant would boost the dollars in the façade improvement fund.
The budget for 2014 details the manner in which the $219,249 dollars collected through the special levy will be spent.
According to the budget to be presented to Council:
- 33% to be spent on beautification
- 21% to be spent on events and promotions
- 30% to be spent on administration and advocacy
- 15% to be spent on communications
- 1% to be spent on an occupancy study.
The amounts would be readjusted if NDIT approves the grant application which requests $250 thousand dollars for:
- Enhanced Façade improvement program $200 thousand
- Welcome Signage $40 thousand
- Design/Engineering assistance, and Project Management Assistance $10 thousand
Comments
Where’s the CN train engines and pulp mill plumes in the brand?
More wasting our money!!!
Downtown Prince George is DEAD–quit flogging a dead horse.
21% t be spent on PROMOTIONS and events.
15% to be spent on communications.
Please tell me the difference between promotions and communications?
33% to be spent on beautification.
30% to be spent on administration and advocacy.
So nearly as much will be spent on ‘administering’ as actual beautification?
It sounds just like the budgets of big ‘charity’ groups.
they could pretty much bulldoze everything East of Victoria Street and it wouldn’t be a big loss.
Meh, it couldn’t hurt. The existing city welcome signage is ugly as sin; I support a re-do of that 100%. So far the facade improvement’s seems to be a good concept. Lots of tired old buildings downtown that could use an update. One of the worst offenders downtown is Photofax–for a successful business they couldn’t do a worse job in terms of building upkeep (they would be a perfect fit for the facade upgrade funding).
I know the popular thing to say is ‘downtown is dead’ (blah blah blah), but in all honesty, I live close to and work downtown and I can’t recall a time in the past 10 or 15 years that it felt like there was more positive things happening. It isn’t perfect, but all isn’t lost.
Minding that, the DBIA/Downtown Prince George group is broken should be mostly purged and re-created from scratch.
Three dressed up as a nine!
No matter how pretty a dress you put on PG it needs an extreme makeover.
How is that new hotel coming along?
Pretty expensive lipstick.
What a negative and horrible bunch of responses.
You should all take the next stage out of Dodge, and hopefully the horses pulling the stage will have been on an excessive diet of green grass!
The DBIA knows that it doesn’t need to be accountable to anyone because it is impossible to get rid of them. The 51% of assessed property value rule means that the majority of property owners can be against them but together they don’t own 51%.
15% for communication – maybe that means that I will get a newsletter once in awhile to let me know what they are doing with the fees I am forced to pay.
Downtown P.G. has been sad since WWII and the only way to make a difference is to get people living downtown..building condos or getting apartments above businesses. Until you have a vibrant living downtown, everything is a waste of money.
Good money wasted with no responsibility or accountability and nothing to show for it.
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