Transit Ridership Sees Increase
Prince George, B.C. – The Pave the Way project has turned out to be a great success.
Ridership on public transit in Prince George is up significantly.
Over the course of the first 6 days of the Canada Winter Games, ridership is up “In 2014, over the course of the same days, we had 21,267 riders on public transit” says Dave Bradshaw, Manager of Parks, Transit and Solid Waste for the City of Prince George . “Over the same six days this year, we’ve had 28,711 riders on the buses, that’s a 35% increase.”
Bradshaw says the #55 route, from the Pine Centre to CN Centre, to Spruceland and on to downtown has seen the biggest increase, “We actually put on an extra bus, Tuesday we were at capacity, the driver would radio ahead to one of the change points, and a relief driver would come with another bus.”
Bradshaw says there has been an increase in ridership on most routes, but the #55 has seen the most significant boost in passenger numbers.
Pave the Way was a project launched by a group of students at UNBC. They raised dollars to offset the usual daily bus fares so transit in Prince George would be free during the 18 days of the Canada Winter Games.
Bradshaw says the hike in user numbers is no surprise “Given the campaign, the advertising that went out for that and certainly the number of people who are in town, I think a lot of athletes are using transit in between their scheduled events.”
The challenge that lies ahead says Bradshaw, will be to get people to continue to use transit once the Games are over, “Just keep it going, that would be great.”