Prince George, B.C. – Those looking for a slice of Cariboo life during the Canada Winter Games can find it within the Northern BC Tourism pavilion.

The Cariboo Chilcotin Coast display features an indoor display area, photo booth opportunities with imagery of the region, and visitor information for each community (Quesnel, Williams Lake, Wells, and 100 Mile House on a rotating basis).

“We’re featuring experiences, along with the displays there. Some of our communities have mountain biking displays or roping demonstrations. The District of 100 Mile House is doing some tasting of their beef pepperoni,” says Cariboo Chilcotin Coast Tourism CEO Amy Thacker.

“It’s very unique and fabulous exposure for the communities to connect with visitors from across Canada, face to face.”

In front of the Cariboo Chilcotin Coast trailer you’ll also find a facade built for the 2010 Olympic Games and a brand new facade welcoming everyone to the tourism plaza.

So far Thacker says “volume and visitation has been phenomenal” including line-ups to get into the trailers.

Ultimately she hopes it leads to more travel interest for the region.

“Nobody’s there in a business perspective signing people up to come this summer. This really is about awareness and building partnerships. An opportunity we wouldn’t normally have – I can’t buy this kind of exposure.”