Cougars Unveil New Logo
Prince George, B.C. – The New Ice Age now has a new logo to go along with it.
The Prince George Cougars unveiled it in front of over 200 fans today at CN Centre.
It was designed locally by Splash Media and is the fifth in team history. The Cougars received permission from the league to fast track it as it usually takes at least 18 months for the WHL to approve logo changes and the new ownership took control of the team just over a year ago.
“It was very important for us to respect the history of both the Prince George Cougars name and logo during this process, particularly since two of our owners played such a vital part in helping creating this team’s identity when they played in Prince George,” said Cougars president Greg Pocock. “Our new logo keeps the similar colour scheme that our fans have come to know and love, while also providing a new identifiable symbol that will help unite our fans as the excitement and passion continues to build for all that lies ahead for us.”
Head coach Mark Holick liked what he saw “I think they did a great job. I think it’s simple and it displays what we’re all about. We’re a simple group here. We work hard and we get after it.”
Scout Trevor Sprague agreed, calling it a “pro” like look. “Everything that the new ownership has done has been professional. This is just another step in them putting their stamp on a new logo.”
The fans also approved, with one gentleman noting “Super, I like it because it’s very aggressive.” While another said “It looks really good. It’s definitely different. I like it on the black shirt, I haven’t really looked at it on the white.”
Below, the logo on the Cougars Bus