Dollar Drives Tourism
Prince George, B.C. – While the weather may not be the best, the value of the Canadian dollar is helping drive tourism in the Province.
“We’ve had a fantastic start to the season” says Minister of Jobs, Tourism and Skills Training, Shirley Bond “We’ve had over a million visitors in the first few months of this year, that is a record. We are seeing numbers in the 18% increase to over 20% in international visitors year over year.”
But are those visitors heading north of the Fraser Valley? Minister Bond says yes “We are actually seeing good strong numbers in most of the Province. Here in Prince George, we’ve had a conversation with tourism providers and they are seeing stronger numbers as well so I think people are actually moving across the Province.”
She says the increase isn’t all about the value of the Loonie “Obviously the low Canadian dollar has an impact, but also strategic marketing plans where we are targeting particular jurisdictions is also making a difference.”
Minister Bond says programs, like the one announced yesterday which will take stock and make public the accessibility of B.C.’s parks and heritage sites, are “Another focused attempt to find reasons for people to choose to come North, But I think with strong numbers across the Province I think it’s going to be another banner year and we hope that trend continues.”
The program announced yesterday ( see previous story) will examine 150 parks and heritage sites along major travel routes and rate them on their accessibility. The information will be made available on line so travellers with disabilities can see what B.C. has to offer. Travellers with disabilities are said to spend $80 billion a year annually world wide on travel .