Local Business Owner Aims to Help Businesses Achieve Healthy Profitability
Prince George, B.C.- Most in Prince George know Dave Fuller as the owner of Ave Maria Health , but he is also a business mentor and now, an author.
Fuller says statistics from the National Federation of Independent Business in the U.S. indicate 60% of businesses are never really profitable as30% never make a profit and 29% are marginally profitable. “This book is really focused on helping small business owners get profitable, because without profit, business owners are facing a lot of stress to pay bills, struggling to keep the rates down. They are always worrying about cash flow.”
Those stresses can impact the business owners health and home life says Fuller.
It is said a writer should always write about what they know, and Fuller’s inspiration came from his own experience. As an owner of a local business, he had contacted a business consulting firm in the ’90’s to get an idea on what he could do to improve his business’s bottom line. The consultants suggested he spend $70 thousand dollars with them, and they would outline a plan. That price tag was not realistic for Fuller, so he made some changes on his own, went back to school to get his MBA and took as many courses and workshops as he could.
The efforts have paid off for his business, which he still operates, but also opened the door to another career, one as a Professional Business Coach “It really is my focus now to help other people that are struggling to get to the point where they don’t have to worry about their business, and they can focus on making a difference in their life, whether that’s with their family or doing something else.”
Fuller says there are number of key drivers for profitability, and the one at the top of the list is, mindset. “You really need to have the right mindset to get your business profitable. Without understanding how your business can get there ( profitability) your business can flounder. ” The other key drivers are understanding what you want and having a plan, “It’s great to have a business and it’s great to have business that’s profitable, but if that business is taking away from your family or doing things you might rather be doing, then there’s a problem.”
The book is available at Books and Company, UNBC Bookstore and at Ave Maria in Prince George.