Tabor Mtn Event Welcomes North American Competitors
Prince George, B.C.- Tomorrow is National Ski Day in Canada, and it just happens to be on the weekend Tabor Mountain is hosting a NorAM Cup Ski Cross event.
This is not the first time Tabor has hosted this high performance event, as it was one of the competitions during the 2015 Canada Winter Games, Since then Tabor Mountain has hosted nearly a dozen NorAm events, and that’s a boost to tourism in the region.
“It really puts us on the map in terms of being a sport destination in the winter” says Erica Hummel, CEO of Tourism Prince George. She says each athlete will, on average, spend about $250 dollars during their visit to Prince George. “That’s $25 thousand dollar injection into the economy. It’s not huge amounts of money, but more importantly, it’s the fact we are hosting a North American wide event and building that reputation for Tabor Mountain.” She says the next step for Tabor is to advance into a World cup event.
“It’s very important for our city and it’s exactly the piece that we want coming from the (2015) Games and continuing to build on the sport tourism that’s happening in the city” says Hummel.
There is also value in an event introducing new people to the region says Hummel “Often times when people are introduced to a place from sport, they wouldn’t necessarily have come to that destination before, but they want to return, they think ‘oh what a fantastic city’ and sometimes they may even decide to move here because they see the great quality of life we have. It’s great introduction and a great way for our locals to show them what northern hospitality is all about.”
The NorAm event started yesterday, and continues through tomorrow. To celebrate National Ski Day, lift tickets will be offered at half price tomorrow, but you have to purchase those tickets through Alpine Canada.org
Spectators who want to catch the action of the event can walk up the mountain at no charge . Qualifying events start at 11 today and tomorrow morning and races start at 1 p.m. each day.