ICBC Campaign to Target Bad Drivers
Prince George, B.C. – ICBC is launching a new road safety campaign to help put bad drivers to the curb.
The campaign will focus on some of the critical components to being a safe driver, including:
- Our knowledge of the road
- How we behave behind the wheel
- Our attitude towards our responsibility as a driver
ICBC says the upcoming campaign will include advertisements, partnerships, public outreach and online resources and an online quiz.
The campaign follows a new survey by Insights West which indicates most drivers think driving has gotten worse the past five years.
Respondents said most drivers are more distracted today, more aggressive and more impatient.
Ironically, the survey also found that 99 per cent of all respondents considered themselves to be good or excellent drivers. Yet the same respondents:
- Incorrectly answered road test questions (over ¾ of respondents, 78 per cent, got at least one incorrect),
- Admitted to being an aggressive driver (1/5 of respondents, 18 per cent),
- Said they might not follow road rules to make up time while driving (37 per cent),
- Felt that it was OK to ‘bend the rules’ every once in a while if no other drivers were around (32 per cent),
- Confessed to driving in an emotional state at lest some of the time (99 per cent)
ICBC says there’s been “a marked increase” in crashes the past few years. In fact, it says the number of crashes has jumped by 23 per cent in just three years – from 260,000 in 2013 to 320,000 in 2016.
That’s an average of 875 crashes per day in B.C.