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Prince George, B.C. – Pacific Western Brewing is doing what it can to help the Cariboo rebuild in the wake of this summer’s devastating wildfire crisis.

Starting Sept. 1, the local beer company will dedicate 25 cents from every six-pack of Cariboo product sold to plant thousands of trees next spring.

The brewery has contracted with Summit Reforestation to do the work.

“By Sept. 30, we are hoping to have sold enough six-packs to plant thousands of trees in the Interior where the loss of forest land was most acute,” says PWB owner Kazuko Komatsu.

Kyle Sampson, PWB’s marketing and sales manager, at today’s announcement

“I have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010.”

She adds the Cariboo Cares Campaign is a chance “for our loyal customers to join us, to step up and, in a modest yet significant way, help BC grow its way back from this summer’s terrible fires.”

This summer’s wildfire crisis has been the most devastating in provincial history with over 1,000,000 hectares of forest burnt since the season started April 1.

The Cariboo Cares campaign applies solely to six-packs. PWB will provide campaign updates through September.