Team Off to China
By 250 News
A group of B.C. forest sector delegates, led by Forests and Range Minister Pat Bell, leaves today for a six-day trade mission to China to increase demand for wood products in China's largest cities and major building markets.
"Our mission is to generate more business and to pursue new sales opportunities for British Columbia's world-class forest products," Bell said. "This trip has also been organized to build new relationships, as well to strengthen existing links, with Chinese construction agencies, developers and government officials."
Bell and more than a dozen industry representatives will visit the cities of Shanghai, Beijing, Chengdu, Deyang, Mianyang and Dujiangyan and several earthquake reconstruction project sites during the Nov. 12-18 tour of China.
B.C. plans to sign memoranda of understanding with China to help rebuild community facilities destroyed by last May's devastating Wenchuan earthquake.
To help build relationships, the B.C. trade team will meet with the China National Ministry of Civil Affairs; several municipal governments; and China National Building Materials, the largest professional supplier of building materials in the country.
The delegation will also view progress and latest developments with B.C.'s marketing and demonstration projects such as the Dream Home Canada centre and the commercial application of wood truss roofs with the Shanghai Housing Bureau.
The trade mission, combined with B.C.'s ongoing marketing and demonstration projects, is expected to give an added boost to future forest product sales to China. Wood-frame roofing in particular has significant growth potential. Low-rise, multi-family housing represents a potential lumber market of up to 2.8 million cubic metres per year in roof systems alone.
"We're seeing clear signs that our marketing efforts are starting to pay off. Softwood lumber sales to China are on pace to make 2008 a record-breaking year," said Bell. "We need to continue to pursue every opportunity to boost this positive, upward trend. That is a major reason why I am travelling to China this week."
The following will take part in the trade mission:
* James Shepard, Canfor
* Don Kayne, Canfor
* Mayco Lou, Canfor
* Hank Ketcham, West Fraser Timber
* Chris McIver, West Fraser Timber
* Eric Zhang, West Fraser Timber
* John Langley, Tolko Industries
* Jason Zhang, Tolko Industries
* Ric Slaco, Interfor
* Vivian Wong, Interfor
* Duncan Kerr, Western Forest Products
* Rick Jeffery, Canada Wood Group
* Paul Newman, Canada Wood Group
* Bruce Pollock, Interex Forest Products
* John English, British Columbia Institute of Technology
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