Tourism PG Provides "Winter Experiences"
By 250 News
Prince George, B.C. - Tourism Prince George is hoping a new program will help attract more visitors to the city during the winter
TPG officially launched the Winter Experiences Program Thursday with the hope of boosting tourism in Prince George during the typically slower winter months. Tourism PG Manager Michalle Clarke says the three main focuses for promotional packages will be shopping, outdoor adventure, and arts and culture.
"Because we have such an abundance of packages, it can be anything from a couple to a family to individual ventures. It really is very broad, so it allows us to capture a larger market that way."
Clarke says the idea is encourage people from northern communities to an extra day or so in Prince George. Eventually, once the program takes hold in the north, she says Tourism Prince George will begin to broaden the scope to parts south of the city.
"It's an easy pick-up. It's a weekend decision. It doesn't have to be such a long thought or a long planning process. People can get in their vehicles or hop on a train and be here within a couple of hours."
Clarke says success will be measured in a number of ways, including website hits, package sales, and consumer impressions.
The eight-week Winter Experiences program runs until mid March.
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Perhaps she could enlighten us locals as to where/what these attractions are. Costco? Puddle jumping? The Cadillac Ranch?