Radio Ratings Show Major Gains for CBC

Friday, June 05, 2009 03:56 AM

The latest radio ratings are out for the Prince George area. The ratings show The Wolf (CJCI) remains number one overall, but it is tied for first place with CBC during the morning period with a 22% share of the available audience. the river and the Drive both showed gains, mostly at the expense of 94X.

The ratings are conducted by the Bureau of Broadcast Management (BBM) to those radio stations which subscribe to the service. The ratings are a tool used by radio stations to help secure advertising dollars.

The morning audience share is considered prime time for radio so having a strong morning audience is also important.

CFIS, CFUR, cable and satellite radio do not subscribe to the BBM.

All Week

Station	% Audience Share -all persons previous share in brackets
The Wolf (CJCI FM)	18 (was 25%)
The River (CKKN)	17 (was 15%)
CBC Radio One	17 (was 14%)
94X ( CIRX)	15 (was 20%)
The Drive (CKDV)	14 (was 11%)
CBC Radio 2	2 (was 1%)
OTHERS (CFIS, CFUR, Out of town/Cable/satellite)	17 (was 14%)

Morning:

Monday to Friday 6:00 to 8:30 am

Station	% Audience Share -all persons Previous share in brackets
The Wolf (CJCI)	22% (was 24%)
CBC Radio one	22% (was 18%)
The River (CKKN)	17% (was 16%)
The Drive (CKDV)	16% (was 12%)
94X (CIRX)	11% (was 21%)
CBC Radio 2	2% (was 1%)
Otheres (CFIS, CFUR, Out of town, cable satellite)	10% (was 8%)

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Posted on Friday, June 05, 2009 03:56 AM in News by 250 News

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Comments

Posted by: Green on June 5 2009 7:41 AM

looks like CFis made significant gains too

Posted by: EatsBushesShoots&Leaves on June 5 2009 9:41 AM

Hillbilly town - what can ya say?
CIRX needs to can all their on-air "talent" & start over.

Posted by: RUEZ on June 5 2009 12:17 PM

I'd rather puncture my eardrums with a Q-tip than listen to the Wolf.

Posted by: xommilf on June 5 2009 12:46 PM

I won't listen to anything that has commercials.

Posted by: NMG on June 5 2009 8:22 PM

"I'd rather puncture my eardrums with a Q-tip than listen to the Wolf"

LOL, well said RUEZ. It amazes me that a city our size has such lame radio. I don't find any of the morning shows entertaining and the music pretty much sucks on all of them. When I listen to the radio, it's either Ben's program or CBC.

The Wolf, The River, The Drive and 94X would all be great stations if they were the only game in town in a city of 10,000 people, LOL.

Posted by: govsux on June 6 2009 12:32 AM

Maybe 94X is losing out because all the young people left to find jobs.

Posted by: Harbinger on June 7 2009 5:02 PM

IMO 94X is what I call "head banging music". But hey. That's just me.