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Canadians Spend More Time Online Than Watching T.V.

By Submitted Article

Tuesday, March 23, 2010 03:53 AM

Calgary, Alberta- A new Ipsos- Reid  survey indicates that for the first time, the   weekly hours spent online has surpassed the number of hours spent watching television.
According to the new survey, Canadians  are spending more than 18 hours a week (18.1) online compared to 16.9 hours a week watching t.v.
The survey also shows males spend more time on line than females (20 hours compared to 16) and that   18-34 year olds spend 20 hours a week on online, compared to 18 hours for those over the age of 35.
As for time spent with other media:
Listening to the radio: 8.9 hours
Reading Newspapers: 2.9 hours
Reading Magazines:    1.4 hours
 
The study author, Mark Laver, says the data indicates that not only are people of all ages spending more time online, it also points to a shift in how online Canadians are consuming media and where they are spending their free time.

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Comments

And reading books?
I just want to know how on earth people manage to get so much free time? 18.1 plus 16.9 = a heck of a lot hour wise. That's what? 5 hours a day?
I have to say I am probally 5 hours online for every 1 of TV. So I am way ahead of the curve!

Although I do listen to the radio all day at work, so that is like 9 hours a day!

I have to wonder if watching TV episodes online counts as both?
I wonder why,there is nothing on TV anyway!
They keep raising TV rates every year without adding better content. I just found out they're raising it 3 dollars again next month. I'm ready to shut it down all together.
Yep, not a hell of a lot on the television these days. My main channels. HGTV, Curling on TSN, food channel, Discovery, History channel, poker, National Geo, and then BNN.

Really enjoyed the Olympics.

Watching reality shows are a bore, just high school politics. Its just too predictable. the crime shows are too gruesome. The man channel is plain to much sexism. I think TV programs are at its lowest. I remember the 1/2 hr sitcoms like Cheers, Freinds, Seinfeld. Those freindly little escapes from reality. That is what we need back.
Its no wonder people are leaving TV, along with the limited content available comes the over excessive commercials when you do find something to watch, couple that with the fact that virtually every documentary has to rehash what was on just before the commercial taking up another 5 mins of content, leaving an hour long show with approx 20 mins of actual new footage. Pretty pathetic really. Not to mention channels like discovery, national geographic, TLC, A&E (mainly the ones I watch when I watch) show the same shows over and over not only on the same day, but for an entire week. Too many commercials, to many reruns, not enough new content means paying way too much for what you get.
For the past number of months, I have been thinking seriously of canceling my cable. But like most people, it's a hard addiction to go cold turkey. Now that the distributors such as Shaw, Rogers, Bell etc are threatening to increase our bills if they have to pay for local broadcasters, it's the last straw and I will be canceling.

What annoys me (other than the mountains of brutally bad programming) are the bundles of channels that are forced upon us. If we were allowed to pick our channels, I would like be more interested in keeping my TV cable. For this reason I am going to save my $$ and buy Apple TV (or similar). That way I can pay as I go when I feel like it.
Forgot to mention.... when the CRTC makes all the broadcasters go full digital (August 2011), people should be able pick digital signals out of the air with a digital antennae not unlike the old rabbit ears. I'm not sure what we could pick up in PG but larger metro areas will have a lot options without paying for cable distribution.
Turn it off, cuddle with your spouse, hug your kids, and walk around your neighborhood.
The world would be a better place and the mega media moguls would hardly notice a lose of 20 million viewers, would they?