Canadians Spend More Time Online Than Watching T.V.
Tuesday, March 23, 2010 03:53 AM
Calgary, Alberta- A new Ipsos- Reid survey indicates that for the first time, the weekly hours spent online has surpassed the number of hours spent watching television.
According to the new survey, Canadians are spending more than 18 hours a week (18.1) online compared to 16.9 hours a week watching t.v.
The survey also shows males spend more time on line than females (20 hours compared to 16) and that 18-34 year olds spend 20 hours a week on online, compared to 18 hours for those over the age of 35.
As for time spent with other media:
Listening to the radio: 8.9 hours
Reading Newspapers: 2.9 hours
Reading Magazines: 1.4 hours
The study author, Mark Laver, says the data indicates that not only are people of all ages spending more time online, it also points to a shift in how online Canadians are consuming media and where they are spending their free time.
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