Study Shows Canadians Support Environmental Protection Over Cheaper Prices
By 250 News
"It seems that one of the less obvious side effects of the recession's harshness is a widespread value shift towards a more sustainable way of living," says John Ball, Chief Operating Officer for Ifop North America, the research firm that conducted the study. "With Earth Day upon us, it is good news to hear that Canadians continue to want to see corporations step up and play a more important role in supporting environmental sustainability."
Top Seven List of Environmental Priorities According to Canadians
1. Renewable/alternative energy sources was a priority for 90 per cent
2. Minimizing pollution was a priority for 87 per cent
3. Recycling and reducing of scrap materials was a priority for 86 per cent
4. Preserving habitat for wildlife was a priority for 85 per cent
5. Minimizing consumption of non-renewable resources was a priority for 84 per cent
6. Development of technologies to safeguard the environment and advance living standards was a priority for 83 per cent
7. Growing, manufacturing and selling local products was also a priority for 81 per cent
General findings:
- Canadians are significantly more aware of environmental sustainability issues than Americans (75% versus 63%).
- 85 per cent describe sustainability as very important.
- 56 per cent say sustainability guides their everyday behaviour,
- 43 per cent often pay more for products and services from companies that display sustainable business practices.
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