IPG Begins New Strategic Plan in 2011
By 250 News
Sunday, January 02, 2011 04:20 AM
Prince George, B.C. - While 2010 was a busy year for Initiatives Prince George, it's full-steam ahead for the agency tasked with "enhancing Prince George as the sustainable knowledge-based resource economy connected to the world."
President and CEO, Tim McEwan, says that's IPG overarching goal in its new three-year strategic plan.
But first a look back, as McEwan offers some highlights of Initiatives' 2010 accomplishments:
- the creation of the Tourism Prince George Society, which triggered a local hotel tax that will add $500-thousand dollars in funding to the $327-thousand provided by the City. McEwan says the society now has significant funding in place to move forward on tourism product development for PG
- the closure of the deal with Terasen Gas for the purchase of IPG's 2nd Avenue call centre building. For IPG, the deal has allowed the agency to extinguish all its debt. For Terasen, the utility will create 100-125 jobs at its new customer care centre after a $4-million dollar upgrade to the building
- the Boundary Road Connector which is underway at the air logistics park near the Prince George Airport. McEwan says, "By September 2011, there will be a new road right through the middle of the 3,000 acres of light industrial land there that's ready for development and that will allow us to continue to build the product at the airport."
- the continued increase of volumes along the transportation corridor from the port of Prince Rupert, through the CN intermodal facility in Prince George, and on to Edmonton. "We are very pleased that within the space of about eight months, it (the intermodal facility) is at or near its designed capacity." McEwan credits Forests Minister Pat Bell and forest company CEOs with opening up the Chinese marketplace for dimension lumber...pushing 1500 containers per month through the intermodal.
- the continued movement forward on the Heavy Industrial Land project. McEwan says by the middle of 2011, IPG expects to be market-ready with 200- to 500-hectares of heavy industrial land at Hart North and Isle Pierre.
- the top place ranking of Prince George, out of 13 cities, in KPMG's biennial report on most competitive business locations. "So Prince George is a highly competitive place to do business and we're going to continue to use that study as a way to get the word out about Prince George as a preferred place to invest, work, and live."
For 2011, the IPG boss says work continues along five strategic "thrusts" tied to the overarching goal of the new strategic plan:
- Key to creating a sustainable knowledge-based economy, says McEwan, is moving forward with an engineering program at CNC and UNBC. He says it's based on the same precept as the Northern Medical Program -- those trained in the north, stay in the north.
- McEwan points to the developing industrial land strategy as a step towards a sustainable resource-based economy. And says IPG will continue to be very pro-development in terms of projects on the provincial land base -- projects like Enbridge, Site C, and Terrane's Mount Milligan mine -- provided they meet a social licence test of addressing environmental and First Nations concerns and provide long-term community benefits.
- The third thrust, being sustainably connected to the world, says McEwan, "Is all around ensuring we have the infrastructure, marketing, and policy that will advance the northern corridor and Prince George as a key hub within it." Many of the initiatives on this front are distant goals, but the work begins now on advocating for things like: Fairview Phase II, to provide additional container capacity at the Port of Prince Rupert; the Prince George Airport needs additional infrastructure to fully capitalize on cargo jet traffic; the CN intermodal facility is doing resoundingly well, so McEwan says, the question needs to be asked if more capacity is needed; and IPG will continue to push for the twinning of Highway 16 from Hinton to Prince Rupert. "We have the opportunity on this corridor, because it's the shortest distance between China and the U.S. Heartland markets, we have the opportunity to be the supply chain of choice or, as those export volumes grow, we can become a bottleneck," says the IPG CEO. "So we are going to be laser-focused on ensuring that we're getting the infrastructure in place over the coming decade that will meet the demands and provide economic benefit to the north."
- Downtown development continues to be a key goal. IPG is co-lead with the City on implementing the recommendations of the Mayor's Downtown Task Force. McEwan says they'll continue to aggressively market the downtown core.
- And the final prong in the strategic plan falls to McEwan, himself, to continue forging partnerships and marketing the city. He says he will continue to work with business, political and opinion leaders in the south, key trade associations, and senior levels of government "to get what we need in Prince George."
Previous Story - Next Story
Return to Home
And just what new industries did they bring to PG? Seems with the closure of Rustads, Clear Lake, and law firms, things are not quite as rosy as IPG would like us to believe.