City Centre Marketing Plan Unveiled
By 250 News
Friday, January 21, 2011 12:01 PM

The plan focuses on a number of questions which come from developers.
1. Where is downtown Prince George, and what I the “centre of the city?”
2. Why Prince George? The plan outlines the economic stimulus and growth of the city.
3. Why now in Prince George? The theme of the plan is that redevelopment has already started in Prince George, “The train has left the station” says Initiatives Prince George Vice President of Economic Development Kathy Scouten.
4. What is the City doing to walk the talk? The pla outlines the significant infrastructure invetments and the green energy project as some of the efforts by City Hall. The prospectus notes the Smart Growth on the Ground project as the ripple that started the wave of change in the City Centre.
Mayor Dan Rogers says this marketing plan goes beyond saying Prince George is open for business, “We are kicking in the door saying opportunity is knocking.”
The plan sets out several areas of development within the core and points to projects already developed, on the verge of being started or on the drawing board. Those projects include the new RCMP building, the Wood Innovation and Design Centre and the Performing Arts Centre.
The plan will be taken first to the International Council of Shopping Centre’s convention in Whistler, and then will be pitched to the B.C. Real Estate Convention in March and of course there will be plenty of discussion with local developers and associations.
Scouten says it will take a bit of time to see results, and she will consider the package successful if there are increases in building permits and ore retail space availability in the City Centre.
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The RCMP building is also outlined as a catalyst project and it notes that the planned construction has been approved. When do you suppose they prepared this document? I bet they had to wait until the alternative approval process had officially failed prior to releasing this.
I also was unaware that there is actually a proposal for a Performing Arts Centre as another downtown catalyst project. Lots of talk, yes, proposal, no. Nice rendering but is it honest to suggest to outside developers that this is in fact a real project at this time?