Downtown Marketing Plan Released
By 250 News

The long awaited Downtown Marketing plan for City Centre Ventures, has been released.
The plan outlines some of the challenges faced by Prince George’s downtown core like a lack of housing and a shortage of retail options.
The report does present some ideas on how to make the area more viable to attract investors who would be the ones to actually develop the downtown.
The vision for Downtown would see the focus taken away from Third Avenue, and shifted to Quebec Street, making that north-south run the focus of a new downtown.
This report does not set out the plan on who would revitalize downtown, rather it sets out a plan on how to market the idea to potential investors who would in turn supply the dollars for development.
The report was put together by Harris Consulting out of Vancouver. Initially, the report was to have been submitted no later than December, but the final document was presented to the CCV Board in Mid April. At that time, Gordon Harris told Opinion250 that may have been too ambitious a time frame. “There were some delays on both sides” says Harris who says it took longer than expected to get some information, and his company had commitments to other clients.
Still, Harris says his company bid on the project not exceeding $145 thousand dollars, and his company would "live with that."
The plan was divided into three parts:
1. Identifying the pros and cons of developing in Prince George. He says P.G. has some distinct advantages as there is a very supportive atmosphere through tax incentives, development fast tracking, and business support.
2. Identifying who would be willing to invest in the downtown. Harris says they have identified 25 – 30 groups from pension funds to investment groups both within and outside of Canada.
3. Developing a package or brochure to introduce potential investors to Prince George.
Harris says the atmosphere in Prince George should give this city a competitive edge when it comes to attracting investors “There is a very clear understanding that the downtown is an essential piece of developing the whole city.”
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