Province Launches Project to Attract Skilled Labour

By 250 News

Meet Chip Wilson.  If he calls you,  don't hang up, he is not a telemarketer.

He is the owner and founder of lululemon athletica, and one of the B.C. celebrities  being used to try and convince you to pick up the phone and call  friends and family to come to  B.C.

It is all  part of the new project  launched by the province to try and attract workers from other parts of C anada and the world to  make the move to  B.C. and address our  shortage of skilled workers.

It's called WorkBC and involves an ad campaign to  convince British Columbians to contact  some of the people they know in other parts of the country or the world, and convince those friends, family  or colleagues  to make the move.

The plan addresses  five key areas:

1. Keep the workforce we have;
2. Develop the skills of the existing workforce;
3. Increase Aboriginal participation and labour market success;
4. Find and attract more workers to B.C.; and
5. Address regional skills shortages.

Two  key parts of the plan are the launching of the website www.WorkBC.ca  and  the "B.C. is Calling"  recruitment campaign.

The website  has information for potential employees on  jobs and requirements,  it also has information for employers.  The "B.C. is calling" campaign  directs people to the website  where they can  send  e-cards or voice mail messages to  people they would like to recruit.

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