Golden Raven New Symbol for Cultural Tourism
By 250 News
The "Golden Raven" is the official "cultural brand" for the Regional District of Fraser Fort George.
This is the icon that will be used to promote cultural tourism within the Regional District of Fraser Fort George. It has simplicity, it is easily recognized, transfers well to all forms of media, and can be made into plush toys.
Why a Raven? It is a social animal, native to the area and does not migrate.
Why gold? It links to gold rush history of the region.
Watch for the Golden Raven to appear on marketing materials. The marketing plan is to be developed and presented for approval this fall.
The Raven is "moving forward" says Concept Design's Dan Rogers, "But it is looking back to its past." So it is symbollic that it is proud of its past but is moving forward.
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