Golden Raven Marketing Plan Approved

Thursday, October 18, 2007 03:44 PM

The Regional District of Fraser Fort George has approved spending $40 thousand dollars to market the Golden Raven brand.

The visual “brand” was designed to assist in tourism efforts.

The Regional District says it knows it has outstanding culture and heritage offerings but it lacked knowledge in tourism marketing.

With regional cooperation, a desire to collaborate, unique attractions, and other tourism related attractions.(adventure tourism , cultural tourism) there is opportunity to build on tourism.

The District is aware it has some challenges, like the value of the dollar and the ability to maintain high standards. That is where the Golden Raven comes in.

It will be the "mark" which will let tourists know this "experience" is supported by the Regional District as having a certain quality .

The Golden Raven will be officially launched this fall in preparation of the 2008 tourism season.

Mackenzie Mayor Stephanie Killam says this branding will be a benefit to her community as it will let tourists know there are quality attractions and events to visit in that community.

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Posted on Thursday, October 18, 2007 03:44 PM in News by 250 News

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Comments

Posted by: northman on October 18 2007 3:56 PM

Here is some irony for you... Raven: Scared symbol to the natives. Gold: Mining and development. How did these two items make it together?

Posted by: Gofaster on October 18 2007 4:49 PM

They own it all!

Posted by: Gofaster on October 18 2007 4:49 PM

if they want it!

Posted by: Harbinger on October 18 2007 5:07 PM

??? Golden Raven sounds like a swell Chinese restaurant specializing in piping hot Canadian cuisine.

Posted by: Palopu on October 18 2007 6:51 PM

The Golden Raven? Probably a good friend of the Mad Hatter, Rip Van Winkle, The Pied Piper, Daddy Warbucks, The Headless Horesman, and Icabod Crane, to name a few.

Posted by: sparky on October 18 2007 7:14 PM

looks like a shit hawk to me.

Posted by: northman on October 18 2007 7:25 PM

http://www.youtube.com/watch?v=X3d4dh2cZM4

Posted by: He speaks on October 18 2007 10:02 PM

Golden Raven - How tacky can we get. Why not a Red pine tree. or a needleless black shiloette of a pine tree.

Come on, we are going to spend $40,000.00 on some stupid scam like that. Why not host a Mid summer eve party at the top of Powder King and make it a annual attraction.

Posted by: owl on October 18 2007 11:05 PM

"this branding will be a benefit to her community as it will let tourists know there are quality attractions and events to visit in that community"

What if there are communities which do not meet the standards?

BTW, what are the standards? What will cause one event to be able to display the symbol and others not?

Posted by: owl on October 18 2007 11:08 PM

Which prompts me to ask whether some attractions will have 3 golden ravens and others 1 1/2 golden ravens .... is is sort of like a 3 star hotel? Or is it simply like CAA approved?

Posted by: Andyfreeze on October 19 2007 7:26 AM

Who the hell thinks up this crap?
Obviously someone does NOT have enough to do and too much money to do it with!

Posted by: RRrabbitt on October 19 2007 8:14 AM

"Beware the Golden Raven", said the brown eyed mutt as he laid down his cards last... aces over eights...

"Read 'em and weep boys and girls", he chuckled as he leaned over the pot... hooking the chips and cash with his left paw.

I like the Golden Raven... let's keep it.

Blessings.

Posted by: Harbinger on October 19 2007 3:14 PM

Din't the Golden Raven's pal say, "Nevermore?" Quoth Harbinger.