Are Rising Fuel Prices Bad For Prince George?
Monday, October 17, 2005 03:30 AM
For a number of weeks now, we have been hearing comments regarding the negative impact of high fuel prices on the Prince George economy. But are these higher fuel prices all bad? While the obvious answer for anyone who has filled up their vehicle with fuel lately is “yes,” there are some benefits and positive impacts accruing to Prince George with the increase in fuel prices.
Studies have shown that in the short run, people tend to reduce their traveling or take shorter trips when fuel costs rise. This is true for travel undertaken for both business and pleasure. For businesses which cut back on their traveling budget, those funds will usually be channeled into other areas such as marketing, advertising or alternate methods of reaching customers, such as web casts. People who curtail their personal traveling tend to stay close to home and thus spend their vacation funds in the Prince George area. This means that whether we are talking about business or pleasure travel, Prince George businesses benefit from the extra funds which are now available to spend in other areas of the business.
Another impact of higher fuel prices involves the cars and trucks we drive. Quick and significant increases in fuel prices influence some people to purchase vehicles which are more economical to drive. Other people spend money to repair their current vehicles to ensure maximum mileage. Both of these options result in more business for either our local car dealers or repair shops. Also, due to our location in the region, Prince George will see increased sales from consumers who live outside our city.
Prince George will also benefit from the decrease in driving which occurs when fuel prices rise. While Prince George does not see as large a percentage decrease in vehicle use which a large metropolitan city does, we will have drivers who adjust their routes and driving habits to reduce their fuel consumption. This is akin to the adage of “driving smarter not farther.” Ultimately, these higher fuel prices will force businesses to pay attention to these costs and make the necessary adjustments to the expense side of their income statement.
Due to the decrease in driving there exists a hidden benefit to higher fuel costs, which is the reduction of pollutants in the Prince George air shed. While we all benefit from the ability to breathe a little easier, businesses also see a benefit from a reduction in employee sickness and absenteeism; both of which add significant costs to the bottom line of any business.
Oil and Gas exploration and development also become more profitable as fuel prices increase and this is certainly good news for Prince George. Any additional exploration and development which is specifically undertaken in the Prince George region or Northern BC in general, has a significant positive impact on our economic well being.
Finally, higher fuel prices encourage the development and use of alternate fuels and energy. Energy sources such as bio-energy, wind power, solar power, run of the river and geothermal are all legitimate sources of energy for Prince George. All of these alternate sources of energy are considered to be Kyoto friendly and eligible for Kyoto credits. Perhaps one day soon Prince George will be the Canadian Capital for purchasing and trading Kyoto credits.
While the short term impact of higher fuel prices is at best neutral for Prince George businesses, in the long term we will likely be enjoying the benefits as the value of our natural resources increases.
-Myron Gordon owns TMSG Management Services Group, which provides management and financial services to growing businesses.
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I think the local trucking industry would also argue higher fuel prices don't help the economy, when their costs just went up 25%.
Any small gain is more than made up for with a big fat loss on this front.