PG Tourism Launches “Real” Video
New promotional video for Prince George Tourism – courtesy PG Tourism
Prince George, B.C.- A new website, a new video, both aimed at promoting some of the adventures that can be found in, and around, Prince George have been launched by Tourism Prince George.The images of vast spaces, and outdoor activities such as hiking, fishing, bike trails, canoeing and kayaking as well as snowmobiling and skiing, are nothing short of spectacular “We had 6Sigma (local video company) working for us, and go around the town on the hiking trails and all over getting the footage” says Tourism PG CEO Erica Hummel.
The website, says Hummel, features the video “It’s an entirely new site, the banner has video content that says ‘Discover Urban Wilderness'” but adds the site will also promote the urban amenities Prince George has to offer “We’re going to be doing another launch of another video that focuses more on entertainment, and the downtown, things to do, shopping, the night scene, things like that, so this (Urban Wilderness) is just the one piece we put together for summer as well as the festivals that are going to be happening in the summer.”
Getting the word out about the video and website will be done through the launch of a digital campaign for June and July that will target audiences in Alberta, the Lower Mainland and other key markets in B.C.”So basically it will target people who are looking for things to do that we have to offer and looking to travel and we hope to see a lot of people already planning to come through B.C. learn about it at the Visitors Centre and our ambassadors that we’re working with in the community.”
The campaign will start next week, but Hummel doesn’t think that’s too late for people who are making vacation plans “We do seasonal campaigns and we find most people who travel in our markets are thinking about their long weekends a few weeks in advance, not planning months in advance anymore unless they are internationals. We’re really hitting on the regional and the western Canadian market that doesn’t plan that far in advance and they are usually on their mobiles last minute looking at weather and forest fires and looking at where to go, where’s it not raining, where’s the best place to go camping.”
Hummel expects this will be a good year for tourism in Prince George as Americans head north to take advantage of the power of their dollar “As a Province, we’ve already seen double digit increases in international visitation and the US is our main international visitor, next is the UK. So in our Visitors Centre we’ve already seen a lot of Americans coming through, and early, because of the great weather we’re having. So we anticipate because of the dollar and the great spring we’ve had, a really huge boom in the visitation from the States.”