Auto Dealers Optimistic About Future
By 250 News
Tuesday, June 30, 2009 10:00 AM
Prince George, B.C.- With 200 people employed through Wood Wheaton holdings in Prince George, and a further 180 with the dealerships associated with Northland Dodge, the success of the auto industry in Prince George is very important.
Speaking on the Meisner program this morning on CFIS FM and Opinion 250 through live streaming audio, Craig Wood of Wood Wheaton, and Brent Marshall of Northland Dodge, shared their thoughts on the future of the industry.
Craig Wood says although GM has indicated it will close some dealerships, Wood says, as far as he knows, not one of the dealerships in Northern B.C. has received any notice that their contracts would not be renewed. Brent Marshall says although a couple of smaller Chrysler dealerships in the province have shut down, the closures were a reflection of the economic pressures on those specific dealerships and not because Chrysler had decided to make changes.
There have been rumours GM would drop its production of pick ups as the world demands higher fuel economy “Trucks are integral to GM” says Craig Wood, and Marshall echoes that thought for his line “The new line of Dodge Trucks includes hybrids. Fifty percent of the market is in pick up trucks and SUVs”.
Both men are optimistic, Marshall says while the P.T. Cruiser and Durango lines will be gone, with FIAT on line, some plants will be retooled to build the smaller Italian model which has good fuel economy.
Craig Wood says while GM plans to drop the Pontiac line, he hasn’t learned yet if the lines will be retooled and those plants will produce Buicks.
Still, survival for the auto industry is not unlike the lumber industry says Brent Marshall, “When you buy a vehicle made in Canada, you support Canadian jobs. Given the state of the lumber industry, I would hope you wouldn’t buy lumber that was made in Sweden and Germany, and it’s the same for the auto industry.”
Craig Wood says the industry will weather the tough times, but will come out of this stronger and better in the end “We are all in this together.”
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So how does that work when you consider his earlier statement that "50% of the market is in trucks and SUV's" and the fact that Dodge doesn't even make trucks and SUV's in Canada? Just curious.
I think GM and Dodge need to worry less about pulling on heart strings to drive sales and focus more on product development, long range planning and making vehicles that the masses want. Had they done that over the past 10-15 years, they wouldn't have needed the government to wake them from their self induced coma.
You want to help our "domestic" auto industry (I say "domestic" because we don't have any truly domestic auto makers in Canada . . . they are ALL foreign companies), buy from one of the ones that didn't need a bail out to keep going (Ford, Toyota, Honda, VW, Kia, etc.). Support the strong and they will keep getting stronger. Support the weak and you'll help contribute to a culture where they think they are entitled to rescue or assistance everytime they are unable to fend for themselves.