Personal Branding, New Tool for Success
By 250 News
Wednesday, September 30, 2009 03:45 AM
Prince George, B.C. - Just as Coke or Nike make efforts to “brand” their product, more and more companies and individuals are focussing on personal “branding”.
What does that mean? Susan Kelly Easton, says it involves defining “what is authentic about yourself and what differentiates you from your peers so that you are the obvious choice.”
Then it’s a matter of correlating your “brand” to your target audience says Kelly Easton “Let’s say your target audience is 20 something, you don’t want to come off as a 50 something corporate image, you want to be able to speak to your audience, so being aware of what is valuable to your target audience is very important.”
“The most important thing about personal branding is what is important to you, what is your vision, your passion your values, and that in itself will connect you to your target audience because you are looking for people with similar visions, passions and goals.”
The work to define a personal brand includes talking with the people who know you, “You could discover people think you are, for example, meticulous, and maybe that’s not something you want to put forward.” She says the whole process is a major confidence booster for her clients.
Personal branding started in New York and is now being used all across North America and Europe, “It’s all about finding who you want to talk to and how you are going to get your message out to those people.”
Susan Kelly Easton will be leading a special session at the Today’s Woman Leadership Conference on Friday in Prince George.
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Posted by: grampa_mazda on September 30 2009 2:41 PM