Free Fare for Clean Air Cost City Lots In August
By 250 News
Tuesday, August 24, 2010 04:00 AM
Prince George, B.C.- The cancellation of the air quality advisory in Prince George yesterday had more than just residents breathing a sigh of relief.
The City of Prince George was happy to see the end of the advisory because of the loss of dollars in the fare box of its buses.
When there is an air quality advisory, the City offers free fare on it’s transit system from midnight on the day the advisory is declared until midnight of the day it is cancelled.
That means in August, there have been 9 days of air quality “free fare” plus one day of free fare offered on August 9th so people could attend events for the 2015 Winter Games Bid.
That’s ten days of no income on the buses and that adds up . “I think the amount is about $15 thousand dollars a day” says Mayor Dan Rogers. So over 10 days, that meant a loss of $150 thousand dollars , money which is normally put towards transit operating costs.
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Although the basic idea is a good one, it fails to attract new customers due to poor promotion by the city.
Transit fares increase in September. There is little information available concerning this change.
The transit guide is outdated. Route 46 and 47 have new schedules since Oct. 19, 2009 which are much different than what is shown in the printed riders guide. There are no route update supplements available on the buses.
With tongue firmly planted in check......It is time for the city of Prince George to establish a communications department to get information out.