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What's Hot, What's Cool - Must Haves For School

By Michelle Cyr-Whiting

Saturday, September 04, 2010 06:02 AM

Brittany Phair, Assistant Manager, West49                       

Prince George, B.C. -  So here's the skinny...

As any parent out shopping for back-to-school clothes will be able to tell you after this weekend:  skinny jeans are IT this fall. 

West49 Assistant Manager, Brittany Phair, says while there's something out there to meet every kid's unique style, the hot sellers are a lot of skinny jeans and a lot of bright colours.  "Colour jeans are in in full-force, the 80's are back like crazy, and you'd be amazed at guys wanting pink and bright blue skinny jeans," says Phair.  "They sell faster than the womens."

Even more over the top:  "They're called jeggings -- they're a mixture between jeans and leggings, they look like jeans, but they're stretchy spandex material, so they're very, very tight,"  Phair says.  "They're something you could wear a big shirt over -- they look like a jean, but they feel like a legging.  They are crazy."

Dana Gorbahn was in the store shopping for shoes with his son, and the colour choices also abound in footwear.  While Gorbahn's opinion was being sought, the pair was also sending pictures, via a smarthphone, to a sibling at home for much-valued second thought.

 Zach Arsenault (at left) and older brother, Brady, were in Capz with another brother and their parents, checking out the 'must haves' for the season, in terms of hats.

Clerk, Zach Van Helvoirt, says, "A big seller in hats are DC brands, a lot in the lighter colours.  Flat brims are more popular than the curve brims, which was really popular last year."  He says hats with dirt biking logos and their supporting companies have also been hard to keep on the shelves in the run up to school.

So that's the top and bottom story.  Now for accessories...body accessories, that is.

Jennifer Oviatt, Manager and body piercer at Bijoux, says nose piercings are the piercing-of-choice this fall.  Oviatt says she's been really surprised by the number of 11- and 12-year-old girls coming in with their parent to have the procedure done.

She says it is one of the more painful piercings because of cartilidge, but the 'tweens' are determined and put on a brave face.

Soon-to-be Grade 5 student, Ahlam Bakour and her young friend, Norma Berger, were opting for the tamer ear piercing.  Their guardian, Mark Thiffault, was making good on a promise made earlier this summer to bring them in for a pre-school present.

The picture at right shows a slightly apprehensive Bakour as her ears are prepared, while Berger and Thiffault look on.  In the end, neither girl shed a tear, saying it didn't hurt too much.

And they're both looking forward to heading into their classrooms with their jewellery-adorned ears.

Picture below shows Norma Berger at left and Ahlam Bakour at right

 


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Comments

Buy all the stuff now. Plenty of time to throw it away when fads fade. And don't forget the tattoos! Those will be fun to remove one day.
Went into the baseball cap store in Pine Centre a while back. I asked the clerk if these caps were Made in China? He said maybe. We fumbled through the layers of fabric in the cap, and VOILA! (that's French) lo and behold there was the label. I then asked the clerk,"Honestly, in yer own opinion, do you think these caps cost more than a dollar to make?" He just shrugged. Given a one dollar cap, a licensed logo which cost about twenty bucks and the rest mark up, these caps cost between thirty and fifty dollars. I didn't buy one. Have a nice day shopping and don't forget the HST on these $40 dollar caps.
Best post I ever saw you make Harbinger. Bang on! The ultimate in throwing away the dollars.

But then, to each their own .... how does one reconcile that? Maybe some awareness raising might help to switch it around just a bit.
The one "must have" would be some common sense about how to spend less and where to spend the less on.

Of course, kids are the last ones we do not spend money on. Spoiled and everything that potentially generates from that as they grow up.
Welcome to the real world. If you think $40 is too much for a cap then don't buy it. (I agree by the way). However someone is obviously paying that or they would be out of business. Asking the guy working there what he thinks the cost is on a hat is just being a jerk. Not his problem or concern, he is just tending the counter.
If he has worked there for some time or manages or owns the store he would know their cost from the supplier and the store's markup. He would also know the cost in other stores that he/she competes with as well as any "suggested" sales price.

On an item like that, the mark-up is likely as high as 100% from wholesale. The store would also have to pay for freight plus stocking plus financing. The quicker the product turns over, the lower the store can set the markup. Then again, if the product is a best seller, you might keep it up there in order to subsidize some of your poorer sellers.

That is where the fun comes into retailing.

Then we have the sales
$20/item cost from the supplier
$40/item price tag in store
$28/item price tag with a 30% off sale which could be on either side of the edge of selling at a loss.
Hey gus... $20/item cost from the supplier... I'd sure like to be the guy who sells the one dollar hat to the supplier for twenty bucks. Mexico didn't want China to join the World Trade Organization. It seems that Mexico, that makes T-shirts for the cost of a dollar now has to compete with China who can make a T-shirt for forty cents. That's why it's a no-brainer for me that I won't buy a silk screened T-shirt for $20 to $25 bucks. Astounding mark up they are!!
Asking the guy working there about mark ups is not being a jerk. It was a one on one discourse on retailing. I was just giving him a little food for thought on how retail really works. I am, was, and will be certain that these clerks are just front line and don't make policy. If you have any guidelines on what NOT to ask clerks who sell, IMO heavily marked up items, please forward that website to me. Maybe the clerk may think about it and if he thinks about it for a while and agrees with me, may hit his boss up for a raise. A little knowledge IS a dangerous thing. (Especially for retail sales).
Good used ball caps with various logos can be had in any second hand store for a quarter to a buck. Who would know the difference?
"Cooties" included in the price? :)
Good NEW ball caps can be had from the company whose logo is on it for "free" for a variety of "marketing" reasons.
Did anyone buy school supplies? You know paper, 3 ring binders, pens, pencils and erasers? Who gives a sh*t about the cr*p mentioned in the article. Get with it and help your kids learn!
I got a brand new "free" ball cap from the concrete store on Foothills. The reason I got one was because I just purchased $430 dollars worth of cement. So they "gave" me a free hat. Cool, eh? Right place at the right time.