Hockey Yes, Tobacco No Campaign Launches Tonight

Saturday, October 02, 2010 05:47 AM

Prince George, B.C. - Tobacco prevention in the Prince George area faces off at centre ice tonight with the kick off of the “Hockey Yes, Tobacco No” campaign.

The Prince George Cougars, Canadian Cancer Society, and Northern Health have teamed up for the campaign which is aimed at raising awareness of the benefits of tobacco-free sports and influence youth behaviour through positive role models such as James Dobrowolski #18 and Troy Bourke #20 from the Prince George Cougars..

“We can prevent almost a third of cancer deaths, just by eliminating the use of tobacco” says Kerensa Medhurst, Health Promotion Coordinator with the Canadian Cancer Society. “Hockey Yes, Tobacco No is a creative approach to encourage youth to make healthy lifestyle choices … to be physically active and to remain tobacco free.”

Tobacco use, including spit, will hinder performance of young athletes, including fatigue, muscle weakness and decreased physical performance. Being tobacco free gives the Prince George Cougars the edge over their opponents.

This is the 6^th year for the Hockey Yes Tobacco No campaign. Anyone attending the Cougars vs Vancouver Giants match up tonight is encouraged to visit the special booth in section X for interactive games, prizes and more information.

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