Challenge is To Get More Involved in Surveys
By 250 News
Tuesday, December 14, 2010 03:59 AM
Prince George, B.C.- The annual residents satisfaction survey has no statistical relevance, yet it is the survey the City relies on the most to help form the City’s budget and budget priorities.
The Institute for Social Research and Evaluation has conducted the Resident Quality of Life survey for the past 17 years, but despite their best efforts, can only get a return rate of surveys in the 10% range.
Dr. Shannon Wagner says she understands and shares Prince George City Council’s concerns on the response rate, “I think this information can be used particularly in a broader sense to guide discussion.” She says there has been a consistency in the responses over the years. Even though the people responding are different, the same items rank as the best five, and the worst five, so “There is a message there.” ( to see the highlights of the survey click here)
Dr. Wagner says the survey is not able to replicate the kind of information and data gathered by the census, “The cost of replicating that kind of survey is very high” She donates her time to produce this annual report.
The real challenge is to try to get more people to fill out the surveys and return them. Wagner says she has looked at different ways to try and get more people to respond, “but at this point, honestly, I’m not really sure.”
Previous Story - Next Story
Return to Home
Commercial enterprises do it to get marketing information on their products/services, why should public organizations not do the same?
http://www.stipling.com/surveyprize.php